Meaningful personalization – are you there yet? A look inside Sailthru’s Personalization Index

Each year, Sailthru ranks the top 100 brands in their Personalization Index. But what is the method behind the rankings? And how can brands improve? Barb shares her chat with Sailthru CEO Neil Lustig. The post Meaningful personalization – are you there yet? A look inside Sailthru’s Personalization Index appeared first on diginomica. Source link

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