Zoho’s Catalyst to Growth | Vendors

Now would be a good time to put Zoho on your radar if for some reason it isn’t there already. The Austin-based company just announced Catalyst, a developer environment that helps programmers and others to speed development of apps and microservices with capabilities inherited from Zoho’s apps portfolio. The easiest way to understand this is […]

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Creating Brand Loyalty in the Era of Now | Marketing

Not so long ago, marketing usually meant gathering some demographic data, placing ads in selected print and broadcast media, stuffing mailboxes with direct mail, plastering the countryside with billboards, and more recently, bombarding the universe with spam. As technology advances and consumers’ expectations and digital sophistication rise exponentially, marketers no longer can focus on delivering […]

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More of the Same: CFOs are Still Buried in Spreadsheets

Posted by Barney Beal, Content Director  “Spreadsheets are corporate poetry; when constructed elegantly enough, they can be used to communicate sophisticated ideas to audiences who wouldn’t otherwise be receptive to details.â€� That’s according to Eric Seufert, author of Freemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue. And we’re betting that the majority of […]

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Cyber-criminals are the new entrepreneurs in an age of the "feral" Internet of Things

Cyber-criminals are the new entrepreneurs in an age of the “feral” Internet of Things Chris Middleton Mon, 10/21/2019 – 02:22 Summary: Some stark conclusions about the current worldview around cyber-security. Cyber-criminals are the new entrepreneurs of the 21st Century: intelligent business people who have identified innovative ways to capitalise on others’ failings. They succeed because […]

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A New Business Model With Help From CRM | Vendors

I have been writing about Salesforce for 20 years. That’s incredible for me because aside from marriage, there’s nothing in my life I’ve done so consistently for so long. Perhaps like a marriage, the thing that’s been attractive about Salesforce is its constantly changing nature. The company went through a more or less typical adolescence […]

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