Could Ads Become Potent Weapons Against Streaming Piracy? | Online Advertising

Though it no longer grabs many headlines, video piracy remains a major issue for pay-TV services, according to data released last month by consumer research firm Parks Associates. If just 10 percent of pay-TV subscribers should discontinue paying for services by 2023, the loss in revenue to operators could approach US$6 billion, according to the […]

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6 Simple Steps to Improve Your B2B Customer Retention | Customer Experience

The business-to-business buyer’s journey is often difficult and long. The typical buying group for a complex B2B solution involves six to 10 decision makers, according to Gartner, each of them bringing information they independently gathered to share with the group before making a decision. This information often opens the door for new suggestions, creating an […]

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Televerde’s Michelle Cirocco: ‘Invest in Disempowered Populations’ | Trends

The prison workforce development program run by Televerde, an Arizona-based sales, marketing, and tech company, delivers significant economic and cultural value, concludes a study recently conducted at Arizona State University’s Seidman Research Institute. Televerde trains and employs women incarcerated in Arizona and Indiana, and it offers many of them employment when they leave prison. Televerde […]

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The Million Dollar Hidden Opportunity for E-Commerce SMBs | E-Commerce

Every successful, long-term business, no matter how advanced, has a common denominator in training as it relates to online sales customer contacts. Notice I said “long-term.” A great product or unique marketing effort can fall short when a customer contacts an employee who is ill-equipped to respond. Some 72 percent of online shoppers will return […]

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Google Snaps Up Pointy to Help Main Street Stores Get Online | E-Commerce

Google has inked a deal to acquire 6-year-old Ireland-based firm Pointy, reportedly for US$163 million. Pointy provides a $900 box with built-in cellular connectivity, which lets brick-and-mortar retailers list their stock online. It plugs into the retailer’s barcode scanner and automatically obtains accurate product names and images for display on a Web page hosted by […]

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Adobe Offers Experience Manager as Cloud Service | Customer Experience

Adobe on Monday announced the availability of Adobe Experience Manager as a Cloud Service for B2B and B2C companies of all sizes. The service provides “a globally scalable, agile and secure digital foundation that optimizes marketer and developer workflows across the entire content lifecycle, and connects to data insights to deliver personalized experiences across the […]

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