Zoho’s Catalyst to Growth | Vendors

Now would be a good time to put Zoho on your radar if for some reason it isn’t there already. The Austin-based company just announced Catalyst, a developer environment that helps programmers and others to speed development of apps and microservices with capabilities inherited from Zoho’s apps portfolio. The easiest way to understand this is […]

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Creating Brand Loyalty in the Era of Now | Marketing

Not so long ago, marketing usually meant gathering some demographic data, placing ads in selected print and broadcast media, stuffing mailboxes with direct mail, plastering the countryside with billboards, and more recently, bombarding the universe with spam. As technology advances and consumers’ expectations and digital sophistication rise exponentially, marketers no longer can focus on delivering […]

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A New Business Model With Help From CRM | Vendors

I have been writing about Salesforce for 20 years. That’s incredible for me because aside from marriage, there’s nothing in my life I’ve done so consistently for so long. Perhaps like a marriage, the thing that’s been attractive about Salesforce is its constantly changing nature. The company went through a more or less typical adolescence […]

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Streaming Is the New Cable | Entertainment

NBCUniversal last week named Matt Strauss, a longtime executive at Comcast Corporation — the parent company of NBCUniversal since 2011 — to oversee its new Peacock streaming service set to launch in April. Strauss most recently served as executive vice president at Comcast, where he oversaw Comcast’s video, Internet and voice services. NBCUniversal could have […]

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Fitting Clothing Sales to E-Commerce | E-Commerce

When buying clothes, many consumers still prefer to head to a bricks-and-mortar store, browse the racks, and try things on. There’s something about clothing, after all, that’s inherently tactile and personal. Gradually, however, the way people buy clothes has been changing. Digital technologies are reshaping the world of online fashion sales, and everything from how […]

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Security First: The Double-Edged Sword of Collaboration | Enterprise Security

Online tech support scams have been on the rise for the past decade, as hackers found new ways to trick consumers into providing remote access to their computers in order to steal information. This tried-and-true scam currently relies on sophisticated social engineering, fueled by detailed user information that creates enough credibility for even the most […]

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Autonomous Linux and the IT Utility | Cloud Computing

Oracle’s struggle to enter the cloud infrastructure market was the focus of a recent article in Bloomberg Businessweek. The company came late to cloud computing, joining the fray only after competitors like Microsoft and Salesforce had established dominant positions, and newcomer Amazon Web Services leaped from a standing start to a position of dominance. Amazon […]

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