The 4-Step Method for Developing Strong Product Content | Marketing

Many brick-and-mortar shops have been expanding their business to the online realm. It’s no wonder why, considering global retail e-commerce sales are expected to reach US$4.5 trillion by 2021. However, brands making the move first need to consider the differences between brick-and-mortar and e-commerce, and implement SMEA: Set Up — The first step involves brands […]

/0 comments

Resellers, It’s Not Too Late – Here’s How to Get a New Marketplace Up and Running for the Holidays | E-Commerce

With the holidays approaching, many resellers may think it’s too late to set up or expand their marketplaces to take advantage of the holiday rush. That is not the case. If you leverage the right technology, you can accelerate the process of setting up your marketplace from weeks to hours, and never have to hold […]

/0 comments

Oracle’s Bad Boy Image | Trailblazers

No one at Oracle will ever be nominated for sainthood, and that’s probably OK with them. Over the years the company has developed a bad boy image that in some cases is richly deserved, while in others it has been embellished by events. Much derives from the brash doings of founder and longtime CEO (now […]

/0 comments

5 Steps to a Riveting Company Story | Marketing

Telling an engaging and effective story is vitally important for the success of a business. A good story draws people in, fosters loyalty, and brings your brand alive. “It’s important for brands to tell their story because the story is what actually resonates with humans,” said Nathan Young, storytelling communication instructor at Storytelling Consultant. “We’re […]

/0 comments

New B2B Tool Aims to Lower Overhead, Raise Profits | Sales

Atlatl Software on Monday unveiled its bCommerce Visual Configurator, which gives manufacturers access to the company’s 3D Visual Configurator via Web browsers. B2B buyers can use the Visual Configurator on manufacturers’ websites to make selections and pass them on to the manufacturers’ sales reps in real time. Customer and configuration information in bCommerce is captured […]

/0 comments
1 34 35 36 37 38
top