Meaningful personalization – are you there yet? A look inside Sailthru’s Personalization Index

Each year, Sailthru ranks the top 100 brands in their Personalization Index. But what is the method behind the rankings? And how can brands improve? Barb shares her chat with Sailthru CEO Neil Lustig. The post Meaningful personalization – are you there yet? A look inside Sailthru’s Personalization Index appeared first on diginomica. Source link

Dreamforce 2018 – Salesforce shopper data revealed

Dreamforce is set for liftoff – but what does that mean for retailers? Is personalization starting to have an ROI impact? And how do you find your retail tribe and content at this show? Salesforce’s Dwight Moore gave me the lowdown. The post Dreamforce 2018 – Salesforce shopper data revealed appeared first on diginomica. Source […]

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