2020 – the year retail faced its greatest challenge…with mixed results

2020 – the year retail faced its greatest challenge…with mixed results Stuart Lauchlan Sun, 12/27/2020 – 08:40 Summary: The omni-channel balance was never more important in retail circles than in 2020 – and the challenges that raises will carry on into 2021… (Pixabay) The retail industry was already hugely disrupted and facing enormous transformational challenges […]

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FTC’s Zoom Deal Signals Commitment to Security Enforcement | Government

By John K. Higgins Dec 29, 2020 5:00 AM PT The U.S. Federal Trade Commission is making good on a resolution to strengthen its enforcement of security deficiencies occurring in e-commerce transactions. The agency’s recent action involving allegations of improper activities by teleconferencing provider Zoom Video Communications is a notable example. In a settlement with […]

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2020 – the year in martech

2020 – the year in martech Barb Mosher Zinck Sun, 12/27/2020 – 06:06 Summary: Marketing against a backdrop of COVID-19 and the rise of online interactions… (via Pixabay) I was looking at my introduction for the 2019’s marketing tech in review article, thinking about what has changed. Has the martech stack improved? Are companies getting […]

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E-Commerce Working Beautifully for the Cosmetics Industry | E-Commerce

Cosmetics companies traditionally have relied on in-person retail sales to attract new customers and maintain existing clientele. The pandemic, however, has upended the cosmetics industry, bringing new challenges as well as a host of opportunities for companies that are agile and creative enough to take advantage. The E-Commerce Times spoke with experts in cosmetic sales […]

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How to win in the customer service rush during the Holiday returns season

How to win in the customer service rush during the Holiday returns season Mark Abramowitz Wed, 12/16/2020 – 03:42 Summary: ’tis the season to take back unwanted gifts..some customer service advice from Salesforce’s Mark Abramowitz. (Pixabay) This Holiday shopping season has been unlike no other as retailers faced new challenges, resulting in re-imagined digital campaigns […]

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The omni-channel lessons retail needs to take from COVID – Macy's CEO on pandemic learnings for 2021

The omni-channel lessons retail needs to take from COVID – Macy’s CEO on pandemic learnings for 2021 Stuart Lauchlan Mon, 12/14/2020 – 03:05 Summary: COVID-19 has been a horrible learning experience for the retail sector as the omni-channel balance has shifted on its axis. Can the likes of Macy’s take on board the necessary lessons […]

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