Google Tightens Reins on Advertisers | Online Advertising

By Jack M. Germain Apr 24, 2020 4:00 AM PT Google soon will require all advertisers to prove their legitimacy, regardless of the advertising content. All advertisers will have to verify their identity, submit personal IDs and business verification documents, John Canfield, Google’s director of product management for ads integrity, announced Thursday. Google is stepping […]


Contact Tracing With Salesforce | Analytics

One of my great CRM research interests has been investigating how things change, and that interest is not limited to CRM. There is similar evolution in fields that seem only remotely related — like climate change, which I’ve written about extensively. Generally, the change I find most interesting involves how disparate inventions seem to cluster […]


NetSuite and its Customer Join to Celebrate, Promote the 50th Annual Earth Day

Posted by Barney Beal, Content Director Every April 22, students, politicians, community and business leaders, and environmentalists around the globe celebrate Earth Day as a time to diversify the environmental movement, educate communities and promote environmental action worldwide. This year marks Earth Day’s 50th anniversary and, at a time when countries around the world face […]


The Case for Multidimensional Accounting

Posted by D. Scott Beaver, Senior Product Marketing Manager Generating financial statements is a routine part of the close process. The income statement, balance sheet and statement of cash flows are essential tools for running a business and provide valuable information to investors and other external stakeholders. For internal stakeholders, however, standard financial reports aren’t […]


Three Ways to Turn SMS Marketing into Sales

Posted by Austin Caldwell, Senior Product Marketing Manager Over the past decade, ecommerce website traffic has rapidly shifted from desktop to mobile devices. In 2018, mobile overtook desktop as the predominant global online traffic source. Mobile usage skyrocketed during the 2019 holidays and for the first time ever, became the primary ecommerce revenue source from […]

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