Shoppers are starting to come back to their favorite brick and mortar storefronts as the pandemic restrictions allow consumers to exit from lockdown. But the impact of COVID-19 has etched some far-reaching changes in the retail industry that will not set back the strides online shopping has gained since March. A new normal for retail […]
MindFuel – How luxury paint manufacturer Farrow & Ball shifted to digital during COVID-19 Derek du Preez Tue, 06/30/2020 – 05:17 Summary: When COVID-19 hit, Farrow & Ball sold mostly through third parties. However, it has had to adapt its entire manufacturing strategy to redirect focus to online sales. (Image sourced via Farrow & Ball […]
H&M reaches for a digital acceleration comfort blanket, but lack of earlier omni-channel progress has cost it dear during the COVID crisis Stuart Lauchlan Tue, 06/30/2020 – 02:13 Summary: H&M was always a likely candidate to take a hefty blow from the COVID-19 crisis. Is it too late now to declare digital acceleration to be […]
If you search for “why CRM fails” you get over three million results. Analysts report that close to half of all CRM projects fail and about 40 percent of CRM software purchased goes unused — because sales teams don’t want to use software that makes them glorified data entry clerks and still doesn’t “work.” As […]
Marketers at B2C companies realize that personalization is key to business, but they are having problems implementing personalization strategies, according to a recent survey. Thirty-three percent of 202 B2C marketers Adweek Intelligence surveyed online in April, in association with IBM Watson Advertising, said that personalization is extremely important, and another 33 percent said it’s very […]
Be your own Amazon! Nike’s new fitness program depends on more focused online-to-offline retail integration – and its own digital marketplace Stuart Lauchlan Mon, 06/29/2020 – 03:04 Summary: Nike’s digital growth has accelerated during the pandemic crisis, but it’s time to move into an accelerated next phase of omni-channel evolution, says CEO John Donahoe. Back […]
PostBidShip’s digital freight matching platform version 2.0 now embeds real-time market knowledge that empowers shippers with informed decision-making on loads and allows collaboration with private carrier networks. Source link
Amazon.com Inc has agreed to pay over $1 billion to buy self-driving startup Zoox Inc, a move that will expand the e-commerce giant's reach in autonomous-vehicle transportation technology. Source link
Samsung UK & Ireland accelerates customer video support to beat lockdown Gary Flood Fri, 06/26/2020 – 01:38 Summary: Use of online one-way video chat has proven such a success, Samsung’s online team see it as being a big part of support going forward (Image sourced via Samsung ) Supporting consumers trying to get their heads […]
CommerceHub’s Flash offering enables scalable direct-to-consumer ecommerce growth while diversifying distribution through Ingram Micro’s 3PL network. Source link
