MindFuel – How luxury paint manufacturer Farrow & Ball shifted to digital during COVID-19

MindFuel – How luxury paint manufacturer Farrow & Ball shifted to digital during COVID-19 Derek du Preez Tue, 06/30/2020 – 05:17 Summary: When COVID-19 hit, Farrow & Ball sold mostly through third parties. However, it has had to adapt its entire manufacturing strategy to redirect focus to online sales. (Image sourced via Farrow & Ball […]

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H&M reaches for a digital acceleration comfort blanket, but lack of earlier omni-channel progress has cost it dear during the COVID crisis

H&M reaches for a digital acceleration comfort blanket, but lack of earlier omni-channel progress has cost it dear during the COVID crisis Stuart Lauchlan Tue, 06/30/2020 – 02:13 Summary: H&M was always a likely candidate to take a hefty blow from the COVID-19 crisis. Is it too late now to declare digital acceleration to be […]

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B2C Marketers Grapple With Personalization Tactics | Marketing

Marketers at B2C companies realize that personalization is key to business, but they are having problems implementing personalization strategies, according to a recent survey. Thirty-three percent of 202 B2C marketers Adweek Intelligence surveyed online in April, in association with IBM Watson Advertising, said that personalization is extremely important, and another 33 percent said it’s very […]

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Be your own Amazon! Nike's new fitness program depends on more focused online-to-offline retail integration – and its own digital marketplace

Be your own Amazon! Nike’s new fitness program depends on more focused online-to-offline retail integration – and its own digital marketplace Stuart Lauchlan Mon, 06/29/2020 – 03:04 Summary: Nike’s digital growth has accelerated during the pandemic crisis, but it’s time to move into an accelerated next phase of omni-channel evolution, says CEO John Donahoe. Back […]

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