New Customer Experience Needs and Commerce Trends for 2021 | Customer Experience

As consumers get comfortable with their newfound digital wallets and gift cards, marketers must continue to adapt their strategies to changes in shopping behavior to better finesse the customer experience. Both consumers and vendors have had non-stop adjustments. Lockdowns and social distancing requirements accelerated the adoption of new technologies. Commerce trends that were on the […]

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Apple’s New Privacy Framework Pressures the Digital Ad Market | Privacy

Apple’s plan to release its App Tracking Transparency (ATT) privacy enhancement feature in early spring has set the ad industry on its ear and triggered a war with Facebook. ATT requires apps to get a consumer’s authorization before tracking them or the devices they are using. Ray Wang, principal analyst and founder at Constellation Research, […]

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Re-inventing retail – Walmart’s Global CTO on cloud shifts, augmented reality and turning machine learning to cost-saving good use

Re-inventing retail – Walmart’s Global CTO on cloud shifts, augmented reality and turning machine learning to cost-saving good use Stuart Lauchlan Fri, 02/26/2021 – 04:19 Summary: Walmart Global CTO Suresh Kumar has a long tech shopping list to get through as the world’s largest retailers ups its transformation efforts. (Walmart) During his recent briefing on […]

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Shifting Shopping Trends Push Retailers to Rethink Marketing | Marketing

By Jack M. Germain Feb 25, 2021 4:12 AM PT A Shopper Experience Index report by Bazaarvoice, a provider of product reviews and user-generated content (UGC) solutions, shows shopping trends are expanding as the pandemic’s impact on e-commerce continues, forcing retailers to adapt their marketing strategies to meet new consumer expectations and demands. Consumer adoption […]

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How Macy's plans to move on from 'could have been worse' 2020 through accelerated omni-transformation

How Macy’s plans to move on from ‘could have been worse’ 2020 through accelerated omni-transformation Stuart Lauchlan Wed, 02/24/2021 – 07:47 Summary: It wasn’t a great year for Macy’s, but it could have been worse. The challenge for CEO Jeff Gennette in 2021 is how to build on the pandemic-driven boost to digital retail. (PIxabay […]

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Five predictions driving transformation in the food and beverage industry

Five predictions driving transformation in the food and beverage industry Marcel Koks Wed, 02/24/2021 – 02:34 Summary: The pandemic turned the food and beverage industry on it’s head last year, but what does the future hold? Marcel Koks of Infor has five predictions for businesses to succeed (@ Pixabay) The unforeseen disruption experienced in 2020 […]

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Building a Bitcoin-based business – Travala's crypto-transactions journey

Building a Bitcoin-based business – Travala’s crypto-transactions journey Kurt Marko Wed, 02/24/2021 – 03:23 Summary: Travala is a travel site that is banking on Bitcoin, blockchain and an internally-developed token to create a system that can take on Sabre as the next-generation travel platform. (Pixabay) The travel industry suffered through its worst year on record […]

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