Getting up close and personal – Orvis keeps its customers on the hook with Salesforce AI

Getting up close and personal – Orvis keeps its customers on the hook with Salesforce AI Stuart Lauchlan Tue, 06/22/2021 – 03:56 Summary: Having great content is vital, but so is getting it to the right target at the right moment, something US retailer Orvis has been focusing heavily upon. There’s nothing worse than getting […]

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Sellers: Beware of Amazon’s Marketing Manners | E-Commerce

By Jack M. Germain Jun 21, 2021 12:24 PM PT Amazon continues to face intensified scrutiny from antitrust lawsuits to allegations of inhumane working conditions. Yet despite criticism, consumers continue to feed the massive digital marketplace that allegedly is filled with shady practices. According to e-commerce veteran and Amazon entrepreneur Jason Boyce, the time is […]

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Enterprise hits and misses – AI-for-good versus AI-for-yuck, edge computing hype versus reality

Enterprise hits and misses – AI-for-good versus AI-for-yuck, edge computing hype versus reality Jon Reed Sat, 06/19/2021 – 19:21 Summary: This week – applying AI across industries brings use case lessons. But the AI-for-good versus AI-for-yuck issue looms, given the scale of live systems. Edge computing hype gets a reality check; cloud repatriation gets a […]

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Retail in transition – Kroger's omni-channel clout pays off as shopping patterns take shape for the Vaccine Economy

Retail in transition – Kroger’s omni-channel clout pays off as shopping patterns take shape for the Vaccine Economy Stuart Lauchlan Fri, 06/18/2021 – 02:55 Summary: Kroger customers are coming back into the aisles, but there’s no slowdown in the retailer’s digital focus. The ‘new normal’ is beginning to take shape, according to US grocery giant […]

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Consumers, Marketers, All Ears on Podcast Advertising | Marketing

By Jack M. Germain Jun 16, 2021 5:00 AM PT Podcasts provide advertisers with microtargeted pitches that engage listeners more effectively than other outlets, observed Maury Rogow, CEO and creative director of Hollywood’s Rip Media Group in an exclusive interview with the E-Commerce Times. Most podcast listeners are educated, have disposable income, and are open […]

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