LEGO moves to headless e-commerce to improve customer experience Derek du Preez Wed, 06/30/2021 – 06:15 Summary: LEGO, known the world over for its multi-coloured building blocks, needed to update its monolithic e-commerce system in order to keep up with online demand. (Image by www_slon_pics from Pixabay ) LEGO is a brand that needs little […]
By John P. Mello Jr. Jun 30, 2021 5:00 AM PT Amazon is attempting to add to the growing base of fans of vinyl records with a new subscription service. Called Vinyl of the Month Club, the service, available for U.S. customers only, costs $24.99 a month and sends subscribers during each billing period a […]
More stores in store as Target demonstrates (again) the value of striking the omni-channel balance in retail Stuart Lauchlan Thu, 05/20/2021 – 03:07 Summary: Last year was all about digital, this year it’s all about a return to the stores. Target’s omni-channel strategy enables it to switch gears seamlessly as the Vaccine Economy opens up. […]
Never the same again? M&S has found digital religion at last, but can an ‘omni-everything’ mindset translate into a monetized customer base? Stuart Lauchlan Fri, 05/28/2021 – 03:49 Summary: Hoping to be pleasantly surprised, M&S throws itself into digital transformation after plunging to massive losses during the COVID crisis. Tracking the digital transformation – or […]
Samsonite packs for peak practice with Commerce Cloud as ‘revenge travel’ looms in the Vaccine Economy Stuart Lauchlan Thu, 06/03/2021 – 03:30 Summary: Samsonite was hit by the downturn in the COVID-afflicted travel industry, but its use of Salesforce’s Commerce Cloud has enabled it to respond to changing circumstances with agility. After an inevitably dismal […]
Furniture designer Herman Miller re-designs customer-centric commerce around Salesforce Stuart Lauchlan Fri, 06/04/2021 – 03:21 Summary: Herman Miller has re-designed its end-to-end e-commerce experience around a variety of Salesforce’s cloud offerings. The bar just keeps rising. So says Ben Groom, Chief Digital Officer at Herman Miller, talking this week at the Connections virtual gathering about […]
Sapphire Now 21 – how Carhartt has made SAP ‘back to basics’ a catalyst for transformation Stuart Lauchlan Fri, 06/11/2021 – 03:22 Summary: US retail icon Carhartt has transformed its business by simplifying SAP. Carhartt is an iconic American retail company, best known for its work wear, such as jackets, coats, overalls, coveralls, vests, shirts, […]
Drinking from the AI fountain at H&M – democratizing AI in retail Stuart Lauchlan Mon, 06/14/2021 – 07:27 Summary: H&M has set out to become the leader in applying AI tech and techniques in the fashion retail sector. Just as our founder Erling Persson once said he wants to democratize fashion, we are really about […]
The e-commerce boom has led many large brands to bypass wholesalers completely and shift to a direct-to-consumer (DTC) model — a process called “supplier disintermediation.” By cutting out the middleman, brands can earn a higher margin and gain direct access to consumers and their data. For these reasons, leading brands such as Nike are aggressively […]
Consumer patience with blaming COVID for bad service just ran out – one bit of the ‘old normal’ makes a comeback Stuart Lauchlan Tue, 06/15/2021 – 22:58 Summary: We’ve all been very patient in a time of crisis, but as the Vaccine Economy takes shape our customer service expectations are on the rise… How many […]
