Three major digital marketing trends are causing brands to increase their focus and investments on email, SMS, loyalty, and other marketing channels where they have the most control over building and reaching their audiences.
These 3 key email marketing insights can boost your performance next holiday season, as well as increase your results during other peak promotional seasons in 2024.
This holiday season, you’ll want to be mindful of these macro economic and channel factors when gauging email program success, according to Oracle Digital Experience Agency experts.
Check out the most recent award-winning campaigns by Oracle Digital Experience Agency clients. These 4 MarCom Awards, 3 W3 Awards, and MediaPost Email Insider Award bring our total to more than 50 awards won in recent years.
Oracle’s agency services group has changed its name to Oracle Digital Experience Agency to better represent its existing scope of services, plus its new offerings, which include the support of more marketing channels and more Oracle products.
Sadly, brands have faced an increasing number of circumstances in which they’ve decided it was in their best interest to cancel or delay their digital marketing campaigns. Here are 7 reasons to consider hitting pause, plus 2 alternatives…
To help inspire you, we examined Leap Day campaigns from the past four occurrences and identified five major themes.
Based on an analysis of subject lines and campaign performance from retailers during the holiday season, we share insights on using discounts, “Black Friday,” “Cyber,” emojis, and more in subject lines.
In an unprecedented collaboration, Gmail and Yahoo jointly released new sender standards to ensure strong deliverability to their inboxes. Here are the 4 requirements and how to comply...
Marketing has changed more in the last 3 years than in the last 50 years.