Google Delays Cookie Deprecation Date Once Again
Joe Keenan
Google has once again delayed the death of the third-party tracking cookie in its Chrome browser. This is the third reprieve Google has given cookies since it first promised to phase them out in 2020. The next year, it pushed the date back to 2023 and then delayed it …
How AI Has Been on the Front Line Against Retail Fraud
Monica Eaton
Over the last few years, there has been great momentum in the discussion about the current and potential impact of generative artificial intelligence (AI). Much like streaming providers during the pandemic or shovel salesmen during the gold rush, companies that supply the power behind AI …
AMP for Email: The Present & Future of the Standard
Roop
Launched in 2019, AMP for email promised to bring standards-based interactivity and real-time content to inboxes. However, most brands have found that reaping those benefits are impossible given the current barriers. …
Ikea to Provide AI Literacy Training to 3,500 Employees
Marie Albiges
Ikea announced earlier this month that it will be providing 3,000 staff and 500 leaders artificial intelligence (AI) literacy training in an effort to embed the technology across its organization and embrace the “future of technology and humanity,” the company said in a news release. …
E-Commerce Tips to Boost Father’s Day Sales
Eric Youngstrom
Even though moms will be celebrated in a few weeks, the time is right for e-commerce businesses to start planning for a successful Father’s Day selling experience. The holiday presents a prime opportunity for online businesses to produce new sales and increase customer retention. According …
The Total Retail Edge: Ultra-Precise, Fast, Hyperpersonalized Direct Mail
David Loos
For retail marketing executives, one area that must not be overlooked is the value of utilizing extremely precise, high-speed, hyperpersonalized direct mail. Despite the rise of digital marketing, direct mail is still broadly utilized by retailers (and other industries) to get marketing messages out to …
Adidas Raises Guidance After Q1 Profit Hike, Shares Jump 8%
Kristina Stidham
Shares of Adidas jumped 8.2 percent on Wednesday after the company unexpectedly raised its full-year guidance and reported a year-on-year profit increase in the first quarter, reports CNBC. The German sportswear company said that it now expects currency-neutral revenues to increase at a mid-to high-single-digit …
The Biggest Shifts in Email Marketing Trends for 2024 [with on-demand webinar]
Oracle Digital Experience Agency experts explore the biggest changes in the adoption and impact of various email marketing trends, based on our fifth annual survey. …
Macy’s Settles Proxy Fight With Activist Arkhouse, Adds 2 Directors
Macy’s announced on Wednesday that it has settled its proxy fight with real estate investor Arkhouse, appointing two of the firm’s nominees to its 15-person board. Ric Clark and Rick Markee will join Macy’s board effective immediately. They’ll be part of the committee that’s in …
Emotion-Informed GenAI: Making Your Marketing Content More Human
Lisa Spira
Emotions are central to how we engage, communicate with, and react to our world, motivating our behavior and deepening our interactions. Brands that lean into the intricacies of human emotions are proven to generate more sales and loyalty. According to McKinsey, 76 percent of consumers …
