The holiday season is a stress test for every B2C organization, as well as their systems. Oracle Unity, our customer data platform (CDP), passed this stress test with flying colors.

Brands are increasingly focusing on collecting more zero-party data via signup forms, profile pages, polls, and other forms of progressive profiling. It sounds simple, but creating questions and interpreting the answers can easily go wrong.

What has worked for account-based marketing programs in the past aren’t necessarily working today. Businesses and technology have evolved in recent years, so account-based marketing practices need to evolve as well. Here’s how…

The American Privacy Rights Act (APRA) may establish a national comprehensive privacy law in the US. While that bill winds its way through Congress, facing revisions and uncertain passage, marketers must comply with an ever-growing list of state-level privacy laws from California, Texas, Florida, and others.