Email interactivity brings common web and app experiences into the inbox. Here’s what’s possible, limitations to be aware of, and a showcase of great examples.

Devising an effective cross-channel messaging strategy starts by understanding the strengths and weaknesses of every channel. Let’s look at email, SMS, and push.

When it comes to managing your customer data, brands have many options. However, all of those options are not created equal. Let’s compare customer data platforms to MDWs, CRMs, CDMs, and DMPs.

The 2024 holiday season is shaping up to be as dynamic and turbulent as it has been in recent years, but in different ways. Knowing what to expect and proper planning can help make the best of another tough holiday season.