Tokki CEO Jane Park Shares Secrets to Entrepreneurial Success
Kristina Stidham
Consumer tech entrepreneur Jane Park is CEO and founder of Tokki, a new line of TikTok-friendly gift bags that are digitally equipped with QR code greeting cards. Park spoke at the Total Retail Tech event last month, sharing her career journey — and the influence …
True Value Files for Bankruptcy, Sells Itself to a Rival
Joe Keenan
True Value, a 75-year old hardware store brand, has filed for bankruptcy and is selling substantially all of its operations to a rival, the company announced Monday. In a press release, True Value said it will continue day-to-day operations of selling hardware and other homeware tools …
Email from Name Extension Strategies that Differentiate Your Messages
Roop
Most brands don’t use all the characters available to them for their email sender name. Here are some strategies to help you effectively use this opportunity to better differentiate your messages. …
Survey Offers Insights Into Retailers’ Tech Buying Processes
As part of Total Retail’s 2024 Retail Technology Report, one of the areas retail executives were surveyed about is the processes within their organizations for vetting and purchasing technology systems. The growing influence of technology across retail businesses, from operations to customer and employee experience, …
Replacements Ltd.’s CMO on its Generational Relevance Campaign
JaNiya Arrington
In this video, Linh Calhoun, chief marketing officer of Replacements, Ltd., talks about the evolution of the role of the retail marketer; technology’s influence on marketing strategy; and her advice for rising marketing leaders. She also shares Replacements Ltd.’s new campaign highlighting the generational relevance …
David’s Bridal Exec Kelly Cook on its ‘Anywhere Commerce’ Strategy
In episode 466 of Total Retail Talks, Editor-in-Chief Joe Keenan interviews Kelly Cook, president of brand, technology and finance at David’s Bridal, the nation’s leading bridal and special occasion authority. Listen in as Cook describes her unique position leading the marketing, finance and technology teams …
Sam’s Club Tests All-Digital Store Location
Sam’s Club, the Walmart-owned membership club, is testing its first all-digital store. Inside the club, which will open in mid-October in the Dallas area, customers will have to use a smartphone app called Scan & Go to ring up their purchases as they walk through …
Ames Watson Exec on Technology, Strategy and the Evolution of Retail Marketing
In this video interview, Alexandra Mason, vice president of portfolio marketing at Ames Watson, a private holding company that owns Lids among other retail brands, discusses the evolution of retail marketing and technology’s influence on marketing strategy. In addition, Mason shares advice for aspiring marketing …
Gen AI and the Top Fraud Trends Retailers Can’t Ignore This Holiday Season
James Bruni
As retailers leverage online shopping options for busy customers this holiday season, they’re finding that industry-wide, sales are up (and continuing to rise), and the industry is expected to exceed $6 trillion in sales this year. Across all shopping channels, from in person, to picking …
Apple iOS 18: The Most Important Changes for Marketers
Here are the updates and new product features that Apple is releasing as part of iOS 18 that will have the biggest impacts on digital marketers. …
