New moves by Google and Apple have given the Brand Indicators for Message Identification (BIMI) standard a huge boost. However, those same moves have fractured the email standard by creating multiple paths to various levels of compliance at various inbox providers.

The No. 1 impediment to creating more accessible and inclusive digital experiences is false preconceptions. Do you believe any of these six myths about accessibility?

Most brands don't use all the characters available to them for their email sender name. Here are some strategies to help you effectively use this opportunity to better differentiate your messages.

Here are the updates and new product features that Apple is releasing as part of iOS 18 that will have the biggest impacts on digital marketers.