Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, because of their high engagement and conversion rates, you should be constantly giving automated campaigns extra attention and trying to make them even better, especially during the holiday season.

B2B brands, do you use all 4 of these vital lead nurture campaigns?

AI solutions fail for a variety of reasons. We explore the 8 most common reasons.

Operationally, there are several brand behaviors that tend to lead to marketing messages feeling like ads. Let’s talk about five of them.