Why Retailers Are Adopting ‘Positionless Marketing’
JaNiya Arrington
Ninety-four percent of retailers are currently using artificial intelligence (AI) for tasks such as data analysis, personalized messaging, and content creation, among others. This was just one of the findings revealed in the recently released report, AI and the Future of the Retail Marketer, produced …
At Home Files for Bankruptcy Amid Tariff Challenges
Joe Keenan
At Home, a popular home goods retailer with 260 stores across 40 U.S. states, has filed for bankruptcy, citing the backdrop of tariff increases and a slowdown in consumer spending. The Dallas-based company announced Monday that it had entered an agreement with its lenders that “will eliminate …
How AI Is Empowering the Positionless Marketer to Do More, Faster
Ashley Edmondson
Join our expert panel to explore how leading retailers, including Sephora, are using AI to personalize customer experiences, optimize promotions, and drive ROI — all while embracing the future of “Positionless Marketing,” where marketers transcend traditional roles to become strategic, cross-functional powerhouses. …
Walmart, Starbucks Roll Out AI Assistants
Marie Albiges
Walmart announced last week it has launched a new artificial intelligence assistant called “Sparky” that will summarize product reviews, offer recommendations and help shoppers plan purchases. Separately, the global coffee chain Starbucks unveiled a generative AI assistant for baristas that will allow employees to ask …
Why Your AI Solutions May Not Be Working as Expected
Roop
AI solutions fail for a variety of reasons. We explore the 8 most common reasons. …
Aldi Announces Price Cuts Across Hundreds of Items
Retail stores and grocers are cutting prices and offering a bigger assortment of low-cost products to attract shoppers who are pulling back on spending in the face of an uncertain economy. Aldi, widely known as a budget-friendly grocery chain, announced last week that it’s cutting …
How to Use Brand Partnerships to Boost Loyalty Program Engagement
Brad Jashinsky
The plethora of brand loyalty programs have led to an engagement challenge for marketers as many customers don’t stay as active members for long after sign-up. Gartner’s 2024 Consumer Omnibus Survey found that 79 percent of consumers did not actively use all of the loyalty …
Optimove Exec on AI and the Future of Retail Marketing
In this episode of Total Retail Tech Insights, Editor-in-Chief Joe Keenan interviews Rony Vexelman, vice president of marketing at Optimove, the global leader in Positionless Marketing. Listen in as Vexelman provides an overview of the Optimove business (1:05) and discusses the rapid adoption of artificial …
Peloton Launching Resale for Used Exercise Equipment
Peloton has launched an online marketplace for buying and selling used bikes, treadmills, and brand accessories, multiple news outlets reported this week. Dubbed Peloton Repowered, the marketplace — available in New York City; Washington, D.C.; and Boston — gives discounts on the used equipment activation …
Are You Treating Your Digital Marketing Like Advertising?
Operationally, there are several brand behaviors that tend to lead to marketing messages feeling like ads. Let’s talk about five of them. …
