Retailers Should Embrace the Growing Consumer Demand for Crypto
Ben Weiss
Over the past decade, cryptocurrency has evolved from a niche investment to a mainstream financial tool. While many retailers once viewed crypto as experimental or speculative, consumer demand has shifted and shoppers increasingly are expecting the option to use digital assets for their everyday shopping. …
Measuring the Halo Effect: Why Your Marketing Might Be Working Better Than You Think
Michael Kaminsky
An omnichannel beauty brand sees weak return on ad spend on its Meta ASC campaigns and decides to cut budget. The numbers just aren’t holding up, in-platform or on the backend of its direct-to-consumer site. Two weeks later, the brand notices that DTC revenue has …
Alt Text: Best Practices & Evolving Concerns
Roop
On websites and in marketing emails, social posts, and other online content, alt text helps a wide range of people fully understand your content by providing a plain-text alternative to images. However, using alt text optimally isn’t as simple as just inserting a text …
Amazon Sues Perplexity Over Agentic Shopping Tool
Joe Keenan
Amazon.com has sent a cease-and-desist letter to Perplexity that demands the artificial intelligence startup prevents its Comet browser from making purchases on Amazon. In a blog post responding to Amazon’s letter, Perplexity claims Amazon is “bullying” the company and that its demands pose “a threat to all …
CEO Laura Bollier Shares Insights Into VENUS Fashion’s Growth Strategy
Alexis Schmigel
Laura Bollier, CEO of VENUS Fashion, discusses the modernization of the VENUS brand, focusing on honoring its strong legacy while evolving it to meet contemporary needs. Drawing on her 25-plus years of experience in the retail industry, Bollier highlights the importance of elevated quality, intentional …
What Did Back-to-School Teach Us About the Holiday Season?
Lesley Simmonds
Parents around the country have caught their breath after surviving another back-to-school frenzy, and retailers are debriefed from the summertime rush while also preparing for the upcoming holiday season. What lessons can brands learn from this year’s back-to-school period as they execute their plans for …
Amazon is Teaching Retailers the Wrong Lesson About Customer Loyalty
Efrat Ravid
For two decades, Amazon.com has been the gold standard for “effortless shopping.” One-click checkout, simple returns, and friction-free buying built a habit that reshaped consumer expectations. The magic wasn’t just about speed — it was certainty. You knew you could return anything. You knew checkout …
The Bridge to an Omnichannel Digital Marketing Future: 3 Foundational Pieces
Consumers have been omnichannel in their behavior for at least a decade, seamlessly shifting from one channel to another on their journey toward getting what they want. And B2B buyers have also gone omnichannel. To their frustration, however, most brands have struggled to move …
