Black Friday Forecast to Be Biggest E-Commerce Day of the Year
Joe Keenan
Salesforce’s latest holiday findings, based on the global shopping data from more than 1.5 billion consumers across Agentforce Commerce, Marketing and Service, forecasts that Black Friday will remain the biggest day of the year for online shopping: Today is expected to drive $78 billion in …
Consumers Spend Record $6.4B Online on Thanksgiving
Consumers spent a record $6.4 billion online on Thanksgiving, up 5.3 percent year-over-year (YoY) as shoppers took advantage of Cyber Week deals that came in stronger than expected. The spend is above Adobe’s initial forecast of $6.37 billion for the day (up 4.9 percent YoY). Online sales peaked between 10 a.m. …
Welcome Email Best Practices: Making a Great First Impression
Roop
When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome email possible. Here are nine best practices to follow: 1. Send …
Dick’s Sporting Goods to Shutter Some Foot Locker Stores
Kristina Stidham
Dick’s Sporting Goods is planning to close a number of Foot Locker stores now that its acquisition of the sneaker company is complete, the company said Tuesday when announcing fiscal third-quarter earnings, reports CNBC. The company declined to say how many Foot Locker stores would …
Slow Tempo Promos: ‘Prime’ Lessons for Holiday Shopping 2025
Jack OLeary
More days for consumers to save on purchases means more sales to gain for retailers. As large retailers ramp up their sales events, including for 2025 holiday shopping trends, they’re increasingly discovering that extending promotional windows can unlock incremental sales growth. Most recently, Amazon.com’s four-day …
Kroger to Close 3 Automated Delivery Fulfillment Sites, Losing $2.6B
Marie Albiges
Kroger said Tuesday it is closing three automated fulfillment centers in an attempt to improve its e-commerce profitability, according to a company press release. The grocery chain will incur a $2.6 billion charge related to the closures of the sites in Wisconsin, Maryland, and Florida …
In-Store Experience Will Separate the Winners and Losers This Holiday Season
Matt Elsley
This holiday shopping season is shaping up to be the most unpredictable in years. The macro-economic data has been sending mixed signals for months, with weak jobs reports alongside decent growth and retail sales that keep on keeping on. Throw in a sales funnel that …
Foot Locker Backs Out of HQ Move to Florida
Foot Locker’s future headquarters in St. Petersburg, Florida is no more, reports Footwear News (FN). In a memo from St. Petersburg city development administrator James Corbett, which was seen by FN, the retailer has “reevaluated” its corporate strategy following its $2.4 billion acquisition by Dick’s …
How to Thrive in Turbulent Times: The Retail Small-Business Playbook for Managing Tariff Shocks
Mike Ryan
In today’s economic environment, the only certainty is uncertainty. That’s doubly true for small businesses, which are often the first to feel the impact of economic shifts. Tariffs are a prime example. They can be introduced quickly, change frequently, and create ripple effects across supply …
The Bridge to an Omnichannel Digital Marketing Future: 3 Foundational Pieces
Consumers have been omnichannel in their behavior for at least a decade, seamlessly shifting from one channel to another on their journey toward getting what they want. And B2B buyers have also gone omnichannel. To their frustration, however, most brands have struggled to move …
