How Hanna Andersson’s Resale Marketplace Builds Community, Loyalty
Kristina Stidham
Hanna Andersson launched its “Hanna-Me-Downs” peer-to-peer resale marketplace in 2023 to offer parents a sustainable way to exchange pre-loved Hanna pieces and extend the life of durable, stylish clothing. It has since become the No. 1 resold children’s brand in the U.S., reselling more than …
Fanatics Lands Retail and Merchandise Deal for FIFA 2026 World Cup
Marie Albiges
Fanatics will exclusively run the FIFA World Cup 2026 retail and merchandising operations, the company announced Dec. 4. The World Cup, set to take place this summer in 16 cities across Canada, Mexico, and the United States, is expected to draw more than 1 million …
Key Lead Nurturing Campaigns by Industry
Roop
Some lead nurturing campaigns are fairly universal, easily finding an effective role in nearly any business. However, most industries have unique products and customer behaviors that can benefit from their own specific nurture flows. Let’s discuss some important nurture campaigns that are common in …
Holiday Bells Ring in the Union Season
Bryance Metheny
The holiday season is busy enough. Even nonpublic-facing American workplaces see spikes in stress levels and operational challenges around the holidays. For retail executives and managers, the holiday season sits in that space between welcome revenue surges and relentless headaches. Long hours, extended shifts, and …
Target Unveils New Concept Store in SoHo
Target has given its store in New York City’s SoHo neighborhood a new look, reports CNBC. The one-of-a-kind concept store, which opened Tuesday, will have rotating merchandise, curated displays chosen by celebrities and influencers, and other kinds of special programming, Chief Guest Experience Officer Cara …
Safeguarding Operations Ahead of the Holiday Fraud Surge: How Retailers Can Stay Ahead
Matt DeLauro
Black Friday and Cyber Monday are not only the year’s busiest shopping days, they operate as live stress tests for retailers’ fraud prevention strategies. Last year’s data show exactly how holiday fraud rates surged, with fraudulent transactions jumping nearly fivefold on Black Friday and quadrupling …
The Holiday Stress Test: Why Customer Intelligence Matters More Than Ever
Derek Slager
The holiday season has always been retail’s pressure test. Black Friday and Cyber Monday aren’t just high-volume days. They expose the strengths and weaknesses of every system a retailer relies on. When traffic spikes and customer behavior shifts hour by hour, you see very quickly …
Using AI Subject Line & Copywriting Tools Successfully
Machine learning tools like Persado and Jacquard were writing promotional email subject lines and other copy long before generative AI came along. But unlike genAI, which is primarily about saving time, machine learning-powered copywriting tools are all about increasing performance. What words and phrases …
Cyber Monday Sales Top $14B, Beating Projections
U.S. consumers spent a total of $14.25 billion online for Cyber Monday, up 7.1 percent year-over-year (YoY), and above Adobe’s initial projection of $14.2 billion (up 6.3 percent YoY). In the peak hours of 8 p.m. to 10 p.m., consumers spent $16 million every minute. Cyber Monday ranks as the biggest online …
From Prompts to Presents: How the 2025 Holiday Season is the ‘Smartest’ Time of the Year
Marcel Hollerbach
The 2025 holiday season, spanning Halloween, Black Friday, and Christmas, will mark the first true test of generative artificial intelligence’s influence on shopping. Up until now, consumers have largely used AI tools for vague inspiration or validation. But in 2025, we’ve seen the dynamics shift. …
