While machine learning-powered copywriting tools have been around much longer than generative AI tools, their performance is mixed. Here are three ways to increase your chances of finding success with them.

Find out which loyalty program KPIs measure the health of your program and its performance.

An increasing number of AI solutions will need frequent data refreshes, if not near real-time data. That will make data access costs critical to success with AI.

At Oracle Digital Experience Agency, we’re constantly involved in major redesigns of our clients’ digital marketing campaigns. Here are the biggest redesign trends right now.

Automated campaigns—whether sent via email, SMS, or mobile push—perform so well that they’re often overlooked as not needing attention. However, because of their high engagement and conversion rates, you should be constantly giving automated campaigns extra attention and trying to make them even better, especially during the holiday season.

B2B brands, do you use all 4 of these vital lead nurture campaigns?

AI solutions fail for a variety of reasons. We explore the 8 most common reasons.

Operationally, there are several brand behaviors that tend to lead to marketing messages feeling like ads. Let’s talk about five of them.

For brands that sell products with lifespans that stretch into multiple years, devising an engaging digital marketing messaging strategy can be difficult. Consider a mix of content from these nine topic areas, which range from promotional to non-promotional, and from brand-centric to customer-centric.

Email deliverability has changed radically over the years. Today, it’s driven by these 7 factors...