Saks Global Files for Bankruptcy
Marie Albiges
Saks Global, the parent company behind Saks Fifth Avenue, Saks OFF 5TH, Neiman Marcus, and Bergdorf Goodman, filed for Chapter 11 bankruptcy protection on Wednesday after naming a new CEO, multiple news outlets reported. Former Neiman Marcus CEO Geoffroy van Raemdonck will lead the luxury …
Building an Integrated Marketing Plan Across All Online and Offline Channels: When 1 + 1 + 1 = 3 (and Not 5)
Polly Wong
All marketing leaders have been there: you get a monthly sales report from your email manager and then your social manager and then your direct mail manager and by the time you add it up, it’s two times more revenue than what actually happened. At …
Messaging & Content Strategies for Long-Lifespan Products
Roop
A version of this post was originally published on MarketingProfs.com. For B2B and B2C brands that sell products with lifespans that stretch into multiple years like machinery and cars, devising a digital marketing content strategy can be difficult. They know they need to keep …
The Need for Greater ‘Human-in-the-Loop’ AI Strategies for Retailers With Transportation Fleets
Katerina Jones
Artificial intelligence (AI) continues to dominate conversations in business, finance, and technology. At the same time, organizations with transportation fleets face an economy now defined by prolonged volatility — rising equipment costs, exploding prices from trade wars, extended life cycles, labor shortages, inflationary pressures, and …
Beyond the Tariff Hike: Reclaiming Retail Profitability With AI-Driven Pricing and Assortment Optimization
Vrinda Khurjekar
Retailers today are battling a relentless gauntlet of unpredictability: geopolitical instability, supply chain shocks, and persistent inflation. For leaders, the mission is singular: to protect the bottom line in a market where external costs, particularly tariffs, can erode margins overnight. Traditional pricing models, reliant on …
Adobe: US Online Holiday Spending Hits Record-Breaking $258B
U.S. consumers spent nearly $258 billion online during the holiday season lasting from Nov. 1 to Dec. 31, according to new data from Adobe. The company said in a press release that was a new record — and beat expectations of $253.4 billion — with …
Agentic Collaboration: Why 2026 Will Redefine Publisher Operations
Patrick Viau
For retailers and publishers alike, the holiday season often exposes what’s working and what’s not in digital advertising operations, often setting the stage for the year ahead. Campaign volume spikes, timelines shrink, and the pressure intensifies. But the real story isn’t the holidays themselves; it’s …
Are You Treating Your Digital Marketing Like Advertising?
Intrinsically, brands know that marketing and advertising are different functions with different goals and different strategies for achieving those goals. As different as they are, these two functions need to be coordinated. That’s why marketing and advertising are typically run out of the same …
Waiting to Act on Evolving Shopper Behavior is a Mistake No One Should Make Again
Jonathan Dore
Back in 2020, when COVID hit, a lot of companies hit pause. Research was shelved, campaigns went quiet, and budgets froze while teams waited to see how things would shake out. But by the time they realized consumer behavior had already changed, it was too …
Resilience in Retail: Supply Chain Strategies Fit for Today’s Challenging Market
Cheryl Henry
In today’s dynamic market, retailers have the unique opportunity to strengthen their operations while navigating challenges such as new economic policies and evolving consumer behavior. Earlier this year, Gartner found that 63 percent of supply chains are in a vulnerable state, underscoring the importance of …
