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AliExpress’ US Head of Marketing on Growing Market Share

aliexpress’-us-head-of-marketing-on-growing-market-share
Retail

AliExpress’ US Head of Marketing on Growing Market Share

While attending Shoptalk 2025 in Las Vegas from March 25-27, Total Retail’s Editor-in-Chief Joe Keenan had the opportunity to interview Chris Carl, head of marketing, U.S. for AliExpress, an international B-to-C e-commerce platform under the Alibaba Group. Carl discusses his role in growing market share for Alibaba’s consumer e-commerce business in the U.S., recent updates […]