Peak Season Prep: What Brands Can Learn From Amazon’s Biggest Day of the Year
Meghan Barden
Amazon Prime Day is the mid-summer shopping event that serves as a litmus test of what to expect for the Q4 holiday season. Every July, Prime Day offers a valuable “dress rehearsal” for upcoming critical shopping periods such as back-to-school and the holidays. This year, …
Key Retail CRM Capabilities to Maximize Store Performance
Roman Davydov
Customer relationship management (CRM) is a critical business process in both online and brick-and-mortar retail. Its efficiency directly affects customer satisfaction and loyalty and thus largely determines a retailer’s revenues. As a retail business grows, the number of clients also increases, making CRM more labor-intensive …
B2B Brands’ Biggest Email Marketing Opportunities
Roop
B2B brands significantly trail their B2C peers in the use of most email marketing tactics and technologies, according to the inaugural State of Email Trends report from Litmus and Oracle Digital Experience Agency. …
5 Lessons to Learn From Bob’s Stores Bankruptcy
Maksym Prokhorov
New England clothing fixture Bob’s is closing permanently, which is sad news for employees, customers, and other stakeholders. The Northeast store, which has been around for 70 years, filed for Chapter 11 bankruptcy in June. With Bob’s unable to get the required funds to keep …
Why Prime Day Matters for Small Businesses
Joe Keenan
This week marks the 10th Amazon Prime Day, a major milestone for both Amazon.com and independent sellers that sell on its marketplace. Amazon’s significant investments in marketing, merchandising, operational infrastructure, and people that drive independent seller success result in an end-to-end experience that boosts sales …
Report: One-Third of Americans Have Shopped at TikTok Shop Only 10 Months After Launch
Greg Zakowicz
E-commerce marketing company Omnisend surveyed 1,000 U.S. citizens and found that since TikTok Shop’s launch in the U.S. last September, 33 percent of Americans have already made a purchase on the platform. This meteoric rise can largely be attributed to Gen Z, as 56 percent …
Rite Aid Suffers Cybersecurity Breach, Millions of Customers’ Data Exposed
Kristina Stidham
Rite Aid announced this week it suffered a cybersecurity breach on June 6 and roughly 2 million customers’ information was stolen in the hack, reports Newsweek. The drug store chain said the hacker impersonated a company employee to access customer information from 2017 and 2018. …
Infographic Reveals Gift Card Program Best Practices
NAPCO Research recently produced a pair of comprehensive reports on the state of the digital gift card industries in the U.S. and Australian markets. These studies, produced in conjunction with Blackhawk Network, evaluate the purchaser and recipient experience for both digital and physical cards of …
The Future of Content Marketing: 5 Predictions
The second edition of “Epic Content Marketing” by Joe Pulizzi and Brian Piper inspired Oracle’s Chad S. White to share the five trends he thinks will drive the next 10 years of content marketing. …
