Consumers have been omnichannel in their behavior for at least a decade, seamlessly shifting from one channel to another on their journey toward getting what they want. And B2B buyers have also gone omnichannel. To their frustration, however, most brands have struggled to move beyond their siloed multichannel operations....
On websites and in marketing emails, social posts, and other online content, alt text helps a wide range of people fully understand your content by providing a plain-text alternative to images. However, using alt text optimally isn’t as simple as just inserting a text description into an image’s alt...
Nothing harms email marketing performance faster than having email deliverability problems. Here are 13 warning signs to watch out for, so you can catch issues before they become big problems.
Inaugural Report
Generative AI can be a powerful tool for creating images, but has 4 major drawbacks. Because of those, we see 4 strong use cases for marketers…
When we overhaul our clients’ email newsletters, here are the 9 changes our Creative Services & B2B teams at Oracle Digital Experience Agency recommend most often.
Apple's Mail Privacy Protection directly impacts marketers seeking accurate email opens by reporting auto opens. Find out the safest and riskiest ways to use auto opens.
Increasingly, Google, Yahoo, and other mailbox providers are retiring inactive accounts. That introduces some risks for email marketers, as well as for consumers.
Alt text helps a wide range of people fully understand your content, but using it optimally isn’t as simple as just inserting a text description into an image’s alt tag.
Having a customer data platform, an omnichannel orchestration engine, and customer-centric analytics are the keys to finally meeting customers’ omnichannel expectations.