New B2B Tool Aims to Lower Overhead, Raise Profits | Sales

Atlatl Software on Monday unveiled its bCommerce Visual Configurator, which gives manufacturers access to the company’s 3D Visual Configurator via Web browsers. B2B buyers can use the Visual Configurator on manufacturers’ websites to make selections and pass them on to the manufacturers’ sales reps in real time. Customer and configuration information in bCommerce is captured […]

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From Browser to Buyer: How Smart Solutions Are Transforming E-Commerce | E-Commerce

Shopping: It’s not what it once was. Forget the long drive to the mall and countless hours of browsing. Customers now simply log in from the comfort of their own home to have the world at their fingertips. The massive uptake of e-commerce is an unprecedented shift in consumer behavior, expectations and purchases. The evidence […]

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Ad Targeting Tool Leverages Real-World Relationships to Influence Buying Decisions | Marketing

AdTheorent, which offers a machine learning platform for advertisers, on Thursday announced AdTheorent Relationship Targeting. This new product allows advertisers to harness the power of relationships with family members, cohabitants or friends to influence a consumer to take desired actions. Word of mouth is the primary factor behind 20-50 percent of all purchasing decisions, AdTheorent […]

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Pulling a Thread | Sales

There’s an emerging theme in sales and marketing that I expect will be important for a while and could influence some of the messaging associated with upcoming events like Salesforce’s Dreamforce and Oracle’s OpenWorld. Each company will have lots to say about security, analytics and machine learning, the Internet of Things, and blockchain, but what’s […]

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Software Providers Scramble to Satisfy World’s Largest IT Customer | Government

By John K. Higgins Aug 28, 2018 11:38 AM PT In the competitive world of information technology, vendors must be alert to major changes within the potential customer base. In the federal IT market, the U.S. government increasingly has been using its status as the world’s single largest IT customer to acquire products and services […]

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EU Copyright Directive Advances Despite Worry Over Breaking the Internet | Tech Law

By John P. Mello Jr. Sep 13, 2018 5:00 AM PT The European Parliament on Wednesday approved a directive aimed at protecting the intellectual property of copyright holders on the Internet. It would require online platforms to scrutinize content their users post online and enter licensing agreements with rights holders. The Parliament approved the copyright […]

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