Sellers: Beware of Amazon’s Marketing Manners | E-Commerce

By Jack M. Germain Jun 21, 2021 12:24 PM PT Amazon continues to face intensified scrutiny from antitrust lawsuits to allegations of inhumane working conditions. Yet despite criticism, consumers continue to feed the massive digital marketplace that allegedly is filled with shady practices. According to e-commerce veteran and Amazon entrepreneur Jason Boyce, the time is […]

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Consumers, Marketers, All Ears on Podcast Advertising | Marketing

By Jack M. Germain Jun 16, 2021 5:00 AM PT Podcasts provide advertisers with microtargeted pitches that engage listeners more effectively than other outlets, observed Maury Rogow, CEO and creative director of Hollywood’s Rip Media Group in an exclusive interview with the E-Commerce Times. Most podcast listeners are educated, have disposable income, and are open […]

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