The Trail to the Platform | Vendors

Some years ago, Marc Benioff told me he was not interested in developing back office apps that would compete with SAP and Oracle in the ERP and finance market. Many people, myself included, looked askance at that idea and wondered out loud how the company would continue to grow because, hey, there’s front office and […]

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B2C Marketers Grapple With Personalization Tactics | Marketing

Marketers at B2C companies realize that personalization is key to business, but they are having problems implementing personalization strategies, according to a recent survey. Thirty-three percent of 202 B2C marketers Adweek Intelligence surveyed online in April, in association with IBM Watson Advertising, said that personalization is extremely important, and another 33 percent said it’s very […]

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Sellers Prep for Continued Storm of E-Commerce Activity | E-Commerce

Online sales are projected to surge even after America reopens for business. E-commerce enablement platform CommerceHub, which hosts more than 12,000 retailers, brands and suppliers, reported that its online order volume across its network more than doubled year over year between April 1 and May 31, 2020. Furthermore, a late April poll of nearly 1,100 […]

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