The Fifth Quarter: Navigating the Post-Holiday Season [with on-demand webinar]
The ripple effects of the holidays can be felt well into the New Year. Let’s talk about ways to reduce the negative impacts and boost the positive impacts of these post-holiday issues through smart marketing and other strategies. …
A Year of Email Subject Lines: Seasonal Inspiration from 2023
Leveraging holidays, seasons, and other special occasions can give your emails a timely (and sometimes quirky) edge. To inspire you, we’ve pulled together some of our favorite subject lines from 2023 that do just that. …
Effective Customer Messaging during a Weather Emergency
With extreme weather events like blizzards, hurricanes, and wildfires becoming much more common, brands need to be better prepared to send their customers messages to help them both prepare for these events and stay informed afterward. …
How Testing & Marketing Optimization Drive Website Performance
What to test and which victory metric to use, plus 10 benefits of website testing and marketing optimization. …
The Most Critical Email Deliverability Questions [with on-demand webinar]
Get answers to pressing email deliverability questions about Apple’s Mail Privacy Protection, Link Tracking Protection, Gmail pre-fetching, the retirement of email accounts by inbox providers, and more. …
3 Tailwinds Driving Focus on Building Direct Customer Relationships
Three major digital marketing trends are causing brands to increase their focus and investments on email, SMS, loyalty, and other marketing channels where they have the most control over building and reaching their audiences. …
Black Friday Week: 3 Key Email Marketing Insights
These 3 key email marketing insights can boost your performance next holiday season, as well as increase your results during other peak promotional seasons in 2024. …
4 Major Factors Impacting Email Marketing Results This Holiday Season
This holiday season, you’ll want to be mindful of these macro economic and channel factors when gauging email program success, according to Oracle Digital Experience Agency experts. …
Get Inspired by These Award-Winning Digital Marketing Campaigns
Check out the most recent award-winning campaigns by Oracle Digital Experience Agency clients. These 4 MarCom Awards, 3 W3 Awards, and MediaPost Email Insider Award bring our total to more than 50 awards won in recent years. …
New Name, Expanded Mission: Oracle Digital Experience Agency
Oracle’s agency services group has changed its name to Oracle Digital Experience Agency to better represent its existing scope of services, plus its new offerings, which include the support of more marketing channels and more Oracle products. …