Getting up close and personal – Orvis keeps its customers on the hook with Salesforce AI Stuart Lauchlan Tue, 06/22/2021 – 03:56 Summary: Having great content is vital, but so is getting it to the right target at the right moment, something US retailer Orvis has been focusing heavily upon. There’s nothing worse than getting […]
Enterprise hits and misses – AI-for-good versus AI-for-yuck, edge computing hype versus reality Jon Reed Sat, 06/19/2021 – 19:21 Summary: This week – applying AI across industries brings use case lessons. But the AI-for-good versus AI-for-yuck issue looms, given the scale of live systems. Edge computing hype gets a reality check; cloud repatriation gets a […]
Retail in transition – Kroger’s omni-channel clout pays off as shopping patterns take shape for the Vaccine Economy Stuart Lauchlan Fri, 06/18/2021 – 02:55 Summary: Kroger customers are coming back into the aisles, but there’s no slowdown in the retailer’s digital focus. The ‘new normal’ is beginning to take shape, according to US grocery giant […]
Consumer patience with blaming COVID for bad service just ran out – one bit of the ‘old normal’ makes a comeback Stuart Lauchlan Tue, 06/15/2021 – 22:58 Summary: We’ve all been very patient in a time of crisis, but as the Vaccine Economy takes shape our customer service expectations are on the rise… How many […]
Drinking from the AI fountain at H&M – democratizing AI in retail Stuart Lauchlan Mon, 06/14/2021 – 07:27 Summary: H&M has set out to become the leader in applying AI tech and techniques in the fashion retail sector. Just as our founder Erling Persson once said he wants to democratize fashion, we are really about […]
Sapphire Now 21 – how Carhartt has made SAP ‘back to basics’ a catalyst for transformation Stuart Lauchlan Fri, 06/11/2021 – 03:22 Summary: US retail icon Carhartt has transformed its business by simplifying SAP. Carhartt is an iconic American retail company, best known for its work wear, such as jackets, coats, overalls, coveralls, vests, shirts, […]
Furniture designer Herman Miller re-designs customer-centric commerce around Salesforce Stuart Lauchlan Fri, 06/04/2021 – 03:21 Summary: Herman Miller has re-designed its end-to-end e-commerce experience around a variety of Salesforce’s cloud offerings. The bar just keeps rising. So says Ben Groom, Chief Digital Officer at Herman Miller, talking this week at the Connections virtual gathering about […]
Samsonite packs for peak practice with Commerce Cloud as ‘revenge travel’ looms in the Vaccine Economy Stuart Lauchlan Thu, 06/03/2021 – 03:30 Summary: Samsonite was hit by the downturn in the COVID-afflicted travel industry, but its use of Salesforce’s Commerce Cloud has enabled it to respond to changing circumstances with agility. After an inevitably dismal […]
Never the same again? M&S has found digital religion at last, but can an ‘omni-everything’ mindset translate into a monetized customer base? Stuart Lauchlan Fri, 05/28/2021 – 03:49 Summary: Hoping to be pleasantly surprised, M&S throws itself into digital transformation after plunging to massive losses during the COVID crisis. Tracking the digital transformation – or […]
More stores in store as Target demonstrates (again) the value of striking the omni-channel balance in retail Stuart Lauchlan Thu, 05/20/2021 – 03:07 Summary: Last year was all about digital, this year it’s all about a return to the stores. Target’s omni-channel strategy enables it to switch gears seamlessly as the Vaccine Economy opens up. […]