An extension of its partnership with SAP is just part of a wide range of developments and announcements made by Chinese retail tech giant, Alibaba, as uses its Computing Conference to open itself up a bit to inquisitive western eyes The post Global-bound Alibaba partners with SAP on pushing HANA further into the cloud appeared […]
Adobe is to buy Marketo, upping its stakes and ambitions in the marketing tech space and escalating conflict with Oracle and Salesforce. The post The Marketing Cloud wars re-ignite as Adobe snaps up Marketo for $4.75bn appeared first on diginomica. Source link
This week – Retail personalization gets a critique; millennials get a decoder ring. Plus: (finally) getting value out of big data. Oracle hits an earnings bump; weather broadcasting hits an integrity wall. That’s not the only whiff either. The post Enterprise hits and misses – retailers get a personalization grade, and big data gets a […]
This week – Retail personalization gets a critique; millennials get a decoder ring. Plus: (finally) getting value out of big data. Oracle hits an earnings bump; weather broadcasting hits an integrity wall. That’s not the only whiff either. The post Enterprise hits and misses – appeared first on diginomica. Source link
Ocado’s delivering more orders and opening more automated warehouses, but its third party deals remain works-in-progress. The post Ocado retail tech platform deals are increasing, but remain short on detail appeared first on diginomica. Source link
I went to Shop.org 2018 with the goal of finding out how retailers are winning – and what stands in the way. I found some surprises, as well as fresh data from IHL Group that takes the sensationalism out of storefront closings. The post How are retailers winning? Stats and reflections from Shop.org appeared first […]
Is personalization a game changer as Sailthru suggests? We assess the impact on performance outcomes. The post The impact of personalization – real or imagined? A critique of Sailthru 2018 Retail Personalization Index appeared first on diginomica. Source link
Retailers want to reel in the Millennial shopper and his/her disposable income and that means reaching out digitally. The post Retail’s pursuit of the Millennial Shopper – the exemplars keep on coming appeared first on diginomica. Source link
With Shop.org 2018 right around the corner, here’s five questions I’m chasing on retail’s digital winners – and losers. And yeah, Alexa is in there somewhere. The post Five questions I’m chasing about retail’s digital winners and losers – a Shop.org preview appeared first on diginomica. Source link
Art Peck is loving the store, loving digital and loving data – preaching omni–channel religion The post GAP CEO sees his retail assets as digital, data and real-world stores appeared first on diginomica. Source link