Entrepreneur Tony Drockton Explains How He Creates Passionate Customers for Hammitt

Posted by Barney Beal, Content Director

A lifelong entrepreneur, Tony Drockton ran start-ups in the construction and finance industries before moving on to high fashion. As he built up Hammitt, a handbag-focused luxury accessory brand, he knew he needed to take a different approach than others in the industry. He embraced a philosophy that welcomed all partners – wholesale, retail, online, offline – with a goal of putting the customer first.

It’s worked for the Los Angeles-based company, which has seen 40 percent growth year over year for the past four years and grown its online direct-to-consumer sales 300 percent.

In this video, Drockton sits down with CXO Talk’s Michael Krigsman and shares some of what he’s learned about customer loyalty, advocacy and creating passionate customers.

Source link