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Inbox Tabs Become Standard: What Marketers Need to Know

inbox-tabs-become-standard:-what-marketers-need-to-know
Oracle NetSuite

Inbox Tabs Become Standard: What Marketers Need to Know

  More than a decade after Gmail pioneered tabbed inbox interfaces, and many years after other major inbox providers add tabs to their inboxes, Apple Mail has followed suit in its iOS 18 release. Although the introduction of tabs isn’t exactly novel, the fact that roughly half of all emails are opened in Apple Mail […]