One-of-a-Kind CRM

The hoopla over vertical market or industry CRM might be eclipsing a similar move that does the same kind of thing but with less fanfare. In the end, we might be discussing two iterations and just a difference of degree. The proliferation of CRM development platforms by companies like Microsoft, Oracle, and especially Salesforce, is changing how we regard core functionality. Most vendors I know offer a list of industry riffs on CRM — like banking, insurance and healthcare — that go deep into business processes.

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