The eagerly anticipated Paris Retail Week 2023 is set to take place from Tuesday, September 19, to Thursday, September 21. The vibrant event will be hosted in Pavilion 4 of the Paris Porte de Versailles exhibition center. 

It presents a unique opportunity for E-Commerce professionals to come together, fostering valuable connections with their peers and solution providers while exploring the comprehensive realm of the business experience.

Paris Retail Week serves as a valuable platform for learning and professional growth, offering a diverse array of keynotes and solution workshops.

In the previous edition of this remarkable event, over 20,000 professionals from across Europe converged to partake in the wealth of knowledge shared by 60 esteemed speakers. With the participation of 300 solution providers, attendees had access to expert guidance, propelling the development of their retail projects. It’s a fantastic opportunity to enhance your skills and stay ahead in the dynamic world of retail.

Paris Retail Week 2023 program

Day 1: Covering Marketing, Data, and Marketplaces Themes

Day 1 of Paris Retail Week promises an exciting lineup of events covering Marketing, Data, and Marketplace themes. 

The day kicks off with an introduction by Arnaud Gallet, the Event Director of Paris Retail Week, setting the stage for a day filled with insightful discussions. 

Vincent Mayet, the Founder of Havas Commerce, takes the floor next, shedding light on the uncertainties faced by the world trade economy and the evolving landscape of physical shops, data importance, and the role of emerging technologies.

A fireside chat follows, featuring an interview with Seth Dallaire, Executive Vice President and Chief Revenue Officer of Walmart U.S., and feedback from industry leaders, Marc Delozanne, Philippe Brochard, and Jacques Creyssel. 

The afternoon boasts engaging sessions with experts like Gabriel de Montessus from Worldpay, who will explore the future omnichannel buyer and the challenges shaping the retail industry. 

Isolde Andouard, CEO of Undiz, will discuss the significance of community in brand creation and innovation, while Nabil Ait Yahia from Publicis FR will share insights on Data science and AI’s value for companies. 

The day concludes with a keynote Fox Intelligence, revealing the secret trends of E-commerce in 2023, and a Mentoring session led by Michelle Lau, Managing Director France of Alibaba Group, on the importance of marketplaces and overcoming obstacles for exporting growth. 

Day 2: Covering CSR, NewPayments, and Agile Customer Journey Themes

Day 2 of Paris Retail Week is packed with exciting events centered around CSR, New Payments, and Agile Customer Journey themes, featuring renowned brands and industry experts.

The day begins with a Keynote by Laetitia Faure, founder of Urban Sublime, and Estelle Urbain, the New Business and new Services Leader of KIABI, who will discuss the importance of innovation and green practices in retail. They will present concrete examples from around the world, transforming retail into virtuous, responsible, and innovative spaces.

Next, a Mentoring session will be led by Alexandre Rubin, CEO of Yves Rocher France & Benelux, discussing the compatibility of infinite growth and CSR, and addressing the challenges faced by large companies in scaling up their responsible practices.

The Paris Retail Awards ceremony follows, honoring the best retail innovations across various business areas. It aims to recognize players offering effective solutions to the challenges faced by the retail and e-commerce sectors.

In the afternoon, Guillaume Seneclauze, President of Monoprix/Naturalia, will share insights on (re)engaging people in physical stores, and Flore Assié-Soyez, Customer Experience/Digital/Omnichannel Director of DECATHLON, will explore the importance of agile customer experience and the role of consumer co-creation.

The Keynote by Mohamed el Yakhlifi, President of Afsol, and François Mezzina, Payment Specialist of TotalEnergies/Chairman of the Nexo Standards, will discuss the revolution of universal payment solutions, focusing on the independence of retailers from traditional acquirers and protocols.

Francis Barel, Director of Paypal France, will share valuable insights on the role of brands and empathy in uncertain times, as consumers adjust their expectations and prioritize saving money.

The day concludes with thought-provoking discussions at the Packaging conference, exploring retail packaging in the age of environmental preservation, including joint interviews, round table sessions, and a chance to meet the inventors of tomorrow’s packaging. Don’t miss out on this transformative day of knowledge and inspiration!

Day 3: Covering Logistics and Omnichannel Commerce Themes

Day 3 of Paris Retail Week is all about Logistics and Omnichannel Commerce themes, featuring insightful discussions and renowned brands.

The day starts with the presentation of a study by  La Fevad & KPMG on how E-Commerce conquers Gen-Z, led by Géraldine Chevallier and François-Xavier Leroux.

Then a round table follows, discussing how to meet the expectations of a connected and engaged generation, featuring industry leaders Marc Lolivier from La Fevad, Francis Barel from Paypal France, Selma Bekhechi from Carrefour, and Grégory Gazagne from Snap Inc.

The morning continues with a Keynote from Toloka, followed by a Mentoring session on Commerce Omnicanal, exploring how to blur the boundaries between online and offline and deliver an immersive experience. Claire Dollez hosts the session, and Emma Recco from IKEA France and Graziella Kaeufer from Courir serve as mentors.

The afternoon features a Conference by Ecommerce Nation, presenting the Top 100 E-Commerce 2023 winners and losers, followed by a Keynote from Techsparq TechSparq, where Dedrick Boyd explores navigating the ever-evolving landscape of e-commerce.

Another Mentoring session on Supply Chain takes center stage, discussing the new paradigm for stores and customers. Claire Dollez hosts again, and Arthur Caron from MONOPRIX serves as the mentor.

The day concludes with an intriguing Debate Between French Industry Forces. Thomas Huriez from 1083 and Laurent Moisson from Forces Francaises De L’industrie join Peter Day from SHEIN to compare their points of view on the textile industry’s challenges and the impact of fast fashion on the market. 

Don’t miss out on this engaging day full of valuable insights and discussions!

Learn more about the PRW 2023 program

The key figures of the business event Paris Retail Week

8 specific themes are at the heart of all the preoccupations of this particularly awaited show: 

• Agile Customer Journey
• CSR (Corporate Social Responsibility)
• Data
• Logistics
• Marketplaces
• Marketing
• New Payments
• Omnichannel Commerce

Every year, professional mentors in the respective fields are carefully selected to embody these themes and deliver their best insights during conferences, workshops, and other keynotes at the Paris Retail Week.

The unmissable event of 2023

In 2023, Paris Retail Week the 8 biggest business issues faced by retailers and online sellers will be addressed. Each theme will be presented by a mentor, selected for his expertise. 

• Omnichannel commerce: Bastien Valensi, CEO & Founder of Cabaia
• Marketing: Antoine Dubois, Senior Vice President of Global Marketing Strategy at the Accor Group 
• Logistics: Grégory Chekroun, Director of Logistics, Transport & Flows at Fnac Darty Group
• CSR: Rémi-Pierre Lapprend, CSR Director of Maisons du Monde
• Marketplaces: Maud Behaghel, Senior Director of Strategy and Research  at Vinted
• New payments: Pierre Deuwel, Head of Payment & Anti-Fraud at KIABI
• Agile customer journey: Alice Hagger, Head of Global Brand Strategy and International Activation at Made.com
• Data usage: Samir Amellal, Chief Data Officer of Auchan Retail France

Paris Retail Week 2023, alongside its numerous partners, speakers, actors, and companies, incorporates the latest updates to equip you with the essential tools for success in your projects.

Every mentor involved will serve as a crucial part of the Paris Retail Awards Jury, recognizing and celebrating the finest innovations in e-commerce and retail annually. Additionally, each mentor will take the stage during a plenary session and present the Thematic Day at the event.

Focus on these 8 colorful personalities present at Paris Retail Week

The Agile Customer Journey expert

Meet Alice Hagger, the designated mentor for Agile Customer Journey expertise at Paris Retail Week 2023. As the Head of Global Brand Strategy and International Activation at Made.com, a renowned specialist in furniture and design decoration, Alice’s journey has been nothing short of impressive.

Having previously worked with major advertising agencies, she spearheaded digital strategies for international firms like Sanofi International, Disneyland Paris, and Evian. In 2016, Alice transitioned into the real estate world within the Klépierre group, where she played a pivotal role in enhancing the customer journey through brand platform development and innovative marketing actions.

With two years at Made.com under her belt, Alice now leads the European team, driving the brand’s development strategy and contributing to its growth across Europe. Her extensive and diverse experiences make her the ideal mentor for Agile Customer Journey, adding significant value to this year’s edition of Paris Retail Week.

The Omnichannel Commerce Mentor

Bastien Valensi, the CEO and founder of Cabaia, is a true expert in the realm of omnichannel commerce. From a young age, he immersed himself in the world of entrepreneurship, learning the intricacies of business through various ventures.

At the age of 6, he dabbled in selling books to earn pocket money, and by 18, he had already set up a company focused on destocking major brands as an online player. These experiences exposed him to crucial aspects of the business world, from understanding margins and digital acquisition strategies to emphasizing customer loyalty and delivering exceptional experiences for enhanced retention.

In 2012, Bastien expanded his company to include a new channel: physical retail. Then, in 2015, he founded Cabaia with the vision of creating an internationally acclaimed accessories brand operating across three distribution channels: Retail, Wholesale, and E-commerce.

The outstanding success of Cabaia is evident, achieving over €15 million in turnover within just five years, with a remarkable growth rate of 100% annually. This tremendous achievement has rightfully earned Bastien Valensi the title of an omnichannel commerce expert, positioning him as an invaluable presence at the Paris Retail Week.

The Marketing Specialist

Antoine Dubois is the esteemed Global Marketing Strategy Senior Vice President of Accor Group, who has been chosen as a mentor for the Marketing issue at Paris Retail Week.

With an illustrious career that commenced at Leo Burnett, where he handled projects for renowned brands like Heinz, Kellogg’s, and Disney in Paris and Chicago, Antoine then ventured into the marketing department of Disneyland Paris before moving on to the communication department of RTL National French Radio.

In 2011, he joined Accor Group as the head of Media and Social Network Communication for AccorHotels, gradually advancing to the role of SVP of Global Marketing Strategy. He played a pivotal role in shaping Accor’s brand positioning strategy, the launch of the ALL digital platform, and the introduction of the Tribe brand, among other significant contributions. Currently, Antoine holds the prestigious position of Director of Marketing and Customer Experience, overseeing the 18 brands of the group in Southern Europe.

With two decades of expertise in communication and marketing, coupled with his deep knowledge of the hotel sector, Antoine Dubois is the perfect fit to mentor on marketing matters at Paris Retail Week. His illustrious career has also earned him a spot on the board of directors of the Union des Marques and the IAA France, further validating his role as a mentor.

CSR expert

Meet Rémi-Pierre Lapprend, the CSR Director of Maisons du Monde, who has been designated as the mentor for the Corporate Social Responsibility (CSR) category at Paris Retail Week 2023.

He is a true expert in CSR, and his career journey reflects his unwavering commitment to sustainability. He graduated from HEC Paris with a specialization in sustainable development and social business management, setting the foundation for his passion for responsible practices. Following that, he dedicated six years of his career to Deloitte Sustainable Development, gaining invaluable experience in the field.

In 2017, Rémi-Pierre joined Maisons du Monde, where he took charge of responsible transformation and spearheaded the “Good is Beautiful” approach. His expertise in CSR now drives the initiatives of this esteemed furniture and decoration brand with an international presence, boasting over 262 stores across Europe.

Paris Retail Week will greatly benefit from Rémi-Pierre Lapprend’s profound CSR knowledge and his dedication to promoting sustainable practices within the retail industry.

Qualified in Data

Samir Amellal, the Chief Data Officer of Auchan Retail France, will be enlightening us on the theme of Data during Paris Retail Week.

With an impressive educational background, Samir holds master’s degrees in data processing and Data and eBusiness, which form the solid foundation for his expertise in the field.

His professional journey took off in 2010 when he joined the renowned Publicis group, where he climbed the ranks to eventually become Chief Data Officer. Subsequently, in 2017, he embarked on a new chapter in his career by joining Havas, where he served as Managing Director in one of its Data and Digital specialized subsidiaries. Moreover, he contributed significantly to the digital transformation of the Redoute group.

Beyond his professional commitments, Samir is also deeply involved in the field of Artificial Intelligence, holding patents in Data, and serving as a shareholder in two digital start-ups. His participation in various prominent French digital mission projects further exemplifies his expertise and dedication to the digital realm.

With such a diverse range of experiences and an impressive set of skills, Samir Amellal has been rightfully chosen as the mentor for the Data issue at Paris Retail Week 2023. Attendees are sure to gain valuable insights from his vast knowledge and expertise in this domain.

At the forefront of logistics

Grégory Chekroun, the Director of Logistics, Transport, and Flows for the Fnac Darty Group, has been selected as the distinguished mentor for the Logistics theme at Paris Retail Week.

His impressive career trajectory began in the industrial sector before transitioning to Capgemini Consulting, where he spent three fruitful years. Subsequently, he took charge of various companies within the distribution sector, demonstrating his expertise in Supply Chain management. Notably, he played a pivotal role in transforming the Supply Chain of BUT and also led the transformation and indirect purchasing departments of Pomona and Stokomani.

In 2021, Grégory Chekroun joined the prestigious Fnac Darty Group as Director of Logistics, Transport, and Flows, further solidifying his strong foothold in the distribution and logistics domain.

With years of valuable experience and contributions to the distribution and logistics sectors, Grégory Chekroun undoubtedly possesses the knowledge and expertise necessary to serve as a distinguished mentor for the Logistics theme at Paris Retail Week 2022. Attendees are sure to gain invaluable insights from his vast understanding of the intricacies involved in optimizing logistics and transport operations.

A marketplace pro

Maud Behaghel, the Senior Director of Strategy and Research at Vinted, possesses a wealth of experience in the realm of marketplaces, making her the perfect fit as the mentor for this category at Paris Retail Week.

Her journey began in 2010 at Vestiaire Collective, where she played a pivotal role in the platform’s marketing and communication during its launch. Subsequently, she joined Uber in 2014, actively contributing to the platform’s successful introduction in France, Europe, and globally.

In pursuit of her passion for fashion and the second-hand market, Maud Behaghel transitioned to United Wardrobe in 2019. This journey eventually led her to Vinted when the company acquired United Wardrobe in 2020, where she assumed the role of Director of Operations and later progressed to her current position.

With an illustrious career focused on marketplaces within the dynamic industry, Maud Behaghel’s expertise has been honed to perfection. Her extensive knowledge in this field makes her an invaluable mentor for Paris Retail Week 2023.

Payment professional

Pierre Deuwel, the chosen mentor for this theme, serves as the Head of Payment and anti-fraud at Kiabi.

As a genuine expert in payment methods, Pierre Deuwel’s journey in this field began with his involvement in the internal financial transformation of the European Metropolis of Lille. Subsequently, he joined Cofidis as a business development manager, collaborating with various e-retailers to implement omnichannel payment strategies for esteemed brands like Huawei, Point S, and Clarins, among others.

In early 2022, Pierre Deuwel took on the role of Head of Payment at KIABI, where he skillfully navigated the payment methods for the esteemed French group. His extensive experience and expertise in the realm of payment methods make him a valuable mentor for this particular theme at Paris Retail Week.

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Paris Retail Week takes place at Paris Expo Porte de Versailles, Pavillon 7.2. This event is an opportunity for E-Commerce professionals to meet their peers and solution providers on the theme of the business experience in its entirety. 

The Paris Retail Week is also an opportunity to learn and become more professional, thanks to the various keynotes and solution workshops offered by the event. 

This year, the date is set: from September 20 to 22, 2022! During the last edition of Paris Retail Week, more than 15,000 professionals came from all over Europe to take advantage of the numerous conferences organized by the 60 speakers present and the expertise of the 300 solution providers present to help you develop your retail projects.

Paris Retail Week 2022 program

Day 1: Plenary conferences on the following themes: #Marketing; #CSR and #Marketplaces

Several topics will be addressed during this edition. The first day, September 20, marks the beginning of Paris Retail Week with an introduction from 10:30 to 10:45 am by Arnaud GALLET, Director of Paris Retail Week.

The morning continues with the Havas Commerce insight from 10:45 to 11:15 am by Vincent MAYET, Managing Director of Havas Commerce, who aims to launch the event and present the Havas Commerce study “Global Commerce Observatory”. This study aims to introduce the new challenges of retail in a context of crisis, inflation and war. The study draws up a global state of business and outlines the next evolutions on the side of consumers but also on the side of merchants and future technological and digital innovations.

In the continuity of this day placed under the sign of future retail trends, round tables, mentoring and keynotes will take place between market players.

Three Keynotes will also punctuate this day of exchanges. A first Prestashop Keynote will bring together Faguo, Le Comptoir Irlandais, and Le Petit Vapoteur for feedback on the implementation of an omnichannel strategy aiming at improving the customer experience thanks to Prestashop. The second Shopify Keynote will focus on a growing topic in the field of commerce: the transition from D2C to C2C. Finally, the Django Keynote will answer the question: “Can fractional payments encourage responsible consumption?”

Day 2: #Data; #NewPayments and #AgileCustomerPath

This second day will offer many keynotes, such as Klarna, Checkout.com, Paypal, NRF, or StoryBlok. 

Burger King Keynote. From 2:00 to 2:30 pm, Alasdair Murdoch, CEO of BURGER KING will answer the question “An evolving consumer, galloping inflation”: what strategy to adopt? 

CA Payment Services Keynote. Two payment experts will discuss payment initiation, particularly about optimizing and simplifying the customer journey and management.

• Nicolas CAILLEUX, Head of Payment Institution and Marketplace Development, CREDIT AGRICOLE PAYMENT SERVICES
• Bruno VAN HAETSDAELE, President and Co-Founder, LINXO

EasyEnce Keynote. Carole WALTER, Managing Director, EASYENCE. Come and discuss with the expert on Retail Media and more specifically the role that this lever plays for brands and retailers but also for consumers.

Day 3: #Logistics and #OmnichannelCommerce

This third and last day will be opened by some major groups, notably FEVAD and KPMG, who have come back on a study dealing with the circular economy within the new E-commerce strategies.

ZenDesk Keynote. During this keynote from 11:00 to 11:30, ZenDesk will talk about conversational customer relations. The speaker will review the implementation of WhatsApp messaging in their customer strategies and will study the key figures of the phenomenon.

• Sophie PIETREMONT, Marketing Director, Southern Europe, ZENDESK

Sonae Sierra Keynote. This keynote addresses the impact of the health crisis on consumer lifestyles. Sonae Sierra will provide insight from her 30 years of experience in developing and managing shopping centers worldwide, and present Reify, a unit that specializes in providing real estate services that anticipate consumer trends. 

• Inês DRUMMOND BORGES, Chief Transformation Officer and Executive Board Member, SONAE SIERRA, Portugal

Paris Retail Week 2022 conferences

The Paris Retail Week is also animated by various conferences, including the mentoring conferences organized by the mentors of the Paris Retails Week on its 8 business themes.

The first day is focused on Marketing, CSR, and Marketplaces, these issues will bring together experts around mentoring and conferences.

A round table on WEB3 and Metaverse will question the opportunities that these innovations offer to today’s and tomorrow’s companies. These technologies raise questions and concerns, but those who have embraced them, particularly in the luxury goods industry, see results in terms of customer experience. Another question will also be raised on “Responsible Metaverse”.

Mentoring sessions on the business issues of the day: Marketing, CSR, and Marketplaces will follow. The mentors chosen for this new edition are Antoine Dubois, Communication and Guest Experience International Expert of GROUPE ACCOR; Rémi-Pierre Lapprend, CSR Director of MAISONS DU MONDE and Maud Behaghel, Senior Director of Planning and Strategy of VINTED.

On the second day, it will be possible to attend conferences on Data, with Samir Amellal, CDO of AUCHAN; New Payments animated by Pierre Deuwel, Head of payments and anti-fraud of KIABI; and the Agile Customer Journey with Alice Hagger, Head of Global Brand Strategy and International Activation of MADE.COM and Tessa Norton Bicard, Head of the brand of TYPOLOGY. This last conference will address the key stages of the customer journey today: Upper funnel, lower funnel, post-purchase, … The two speakers will discuss the issue thanks to their experiences and the different sectors they have encountered.

From 12:30 pm to 1:30 pm, the Paris Retail Awards ceremony will take place. This will be the opportunity to reward technological innovations in the field of connected commerce. 9 prizes will be awarded, including two special prizes, the “Rookie of the Year” and the “Jury’s Favourite”.

The third day marks the end of the event, so from 10:20 to 11 am, the FEVAD and KPMG will meet for a round table with Petit Bateau, Vestiaire Collective, and Groupe Fnac Darty. 

After the Zendesk Keynote, you will have the opportunity to exchange on the occasion of the Insight Influencia and Urban Sublime around the retail trends of 2023 and the business models of the future, with two experts:

• Isabelle MUSNIK, Co-founder, INFLUENCIA
• Laetitia FAURE, Founder, URBAN SUBLIME

From 12:00 to 12:30 pm, Didier Duchene, Director of Property, LA SAMARITAINE (SOCIETE FONCIERE) will participate in the “Regard croisés” (“The property company in the eyes of the brand”). He will talk about the LVMH project for the Samaritaine, the retail offer proposed today and the transformation of the surrounding areas to make them living areas in their own right. Then, at 2 pm, you can attend our Think Tank led by Nicolas J. Chevalier, CEO of E-Commerce Nation.

The afternoon will be punctuated by two Supply Chain and Omnichannel Commerce mentoring sessions with the following experts 

• Grégory CHEKROUN, Director of Logistics, Transport and Flow, FNAC DARTY GROUP
• Vincent LEVY, Digital, Customer and Marketing Director, CORA
• Bastien VALENSI, CEO & Founder, CABAIA
• Vincent BERNARD, Chief Omnichannel Officer, Digital Expert, PICWICTOYS, ZODIO, UNIVERSAL MUSIC FRANCE

The day will end with a DataMilk Keynote with Peter Szalontay, CEO of DATAMILK on the topic “Predicting your user’s next step in a world where privacy is paramount”.

The key figures of the business event Paris Retail Week

8 specific themes are at the heart of all the preoccupations of this particularly awaited show: 

• Data
• Agile Customer Journey
• New Payments
• Marketing
• CSR
• Marketplaces
• Logistics
• Omnichannel Commerce

To embody these themes, professional mentors in the field are chosen each year to speak at their best in this field, especially during conferences, workshops, and other keynotes of the Paris Retail Week.

The unmissable event of 2022

Still around these 8 themes, many speakers and players in the retail industry will be present to answer your questions and help you develop your business through solutions and tailored strategies.

This year, 8 new mentors will intervene to give you the keys to each issue, each theme will be presented by a mentor, selected for his expertise on the subject:

• Omnichannel commerce: Bastien VALENSI, CEO & Founder of CABAIA
• Marketing: Antoine DUBOIS, Communication and Guest Experience International Expert of GROUPE ACCOR
• Logistics: Grégory CHEKROUN, Director of Logistics, Transport & Flows at GROUPE FNAC DARTY
• CSR: Rémi-Pierre LAPPREND, CSR Director of MAISONS DU MONDE
• Marketplaces: Maud BEHAGHEL, Senior Director of Planning and Strategy at VINTED
• New payments: Pierre DEUWEL, Head of Payment & Anti-Fraud at KIABI
• Agile customer journey: Alice HAGGER, Head of Global Brand Strategy and International Activation at MADE.COM
• Data usage: Samir AMELLAL, Chief Data Officer of AUCHAN RETAIL FRANCE

With its many partners, speakers, actors, and companies present, Paris Retail Week 2022 integrates the latest news to give you the keys to succeed in your projects.

Each mentor will be part of the Jury of the Paris Retail Awards, which rewards the best innovations in the field of e-commerce and retail each year. He will also speak at a plenary session and introduce Thematic Day at the show.

Focus on these 8 colorful personalities present at Paris Retail Week

The Agile Customer Journey expert

The mentor designated to present her expertise in the Agile Customer Journey is Alice Hagger, the Head of Global Brand Strategy and International Activation at MADE.COM; the specialist in furniture and design decoration.

After working in some of the biggest advertising agencies where she was in charge of the digital strategy of international firms such as Sanofi International, Disneyland Paris or Evian, Alice Hagger joined the real estate world in 2016. 

It is within the Klépierre group that she will participate in the improvement of the customer journey through the development of the brand platform and the implementation of marketing actions. 

It’s been two years since she joined MADE.COM. In the group’s ambition to accelerate its growth in Europe, Alice Hagger leads the European team in charge of the brand development strategy. 

Rich of her numerous experiences, Alice Hagger is the ideal mentor for this Paris Retail Week 2022 for the Agile Customer Journey issue. Indeed, the diversity of the sectors of activity she has encountered and the scope of the actions she has implemented brings a real added value to this new edition.

The Omnichannel Commerce Mentor

Omnichannel commerce is a term used to designate the practice by which a retailer or a brand will market its offer on all available sales channels (online and offline).

Bastien Valensi, the CEO and founder of CABAIA is an expert in this field. Evolving since birth in the world of entrepreneurship with his father, he developed a merchant mentality from an early age: at 6 years old he started selling his books to make pocket money, at 18 he set up a company of destocking of major brands as a pure web player.

It is through these two experiences that he discovers the business: the importance of margin, digital acquisition strategies, the importance of customer loyalty, and the absolute necessity to deliver an impeccable customer experience to optimize retention.

In 2012, he developed his company on a new channel: physical retail.

Then in 2015, he created CABAIA with the desire to create an international accessories brand based on 3 distribution channels (Retail, Wholesale, and E-commerce).

CABAIA is a success, in 5 years it already achieves more than 15M of turnover with a growth of 100% per year.

It is this success that grants it the place of expert in omnichannel commerce during this Paris Retail Week.

The Marketing Specialist

Antoine Dubois, Communication and Guest Experience International Expert of GROUPE ACCOR, has been appointed as a mentor for the Marketing issue during Paris Retail Week. 

After starting his career at Leo Burnett where he worked between Paris and Chicago for Heinz, Kellogg’s and Disney, he joined the marketing department of Disneyland Paris and then the communication department of RTL.

He joined the ACCOR GROUP in 2011 as head of Media and Social Network Communication for AccorHotels. He evolves within the group as SVP Global Marketing Strategy. He defines the positioning strategy of the Accor brand, the launch of the ALL digital platform and the launch of the Tribe brand, among others. In April 2021, he joined the position he currently holds: Director of Marketing and Customer Experience for the group’s 18 brands in Southern Europe. 

Antoine Dubois has 20 years of experience in the field of communication and marketing and a great deal of expertise in the hotel sector. He is also a member of the board of directors of the Union des Marques and the IAA France. All of his experience naturally justifies his position as a mentor for marketing issues. 

CSR theme

Rémi-Pierre Lapprend, CSR Director of MAISONS DU MONDE, is the mentor for the CSR category, Corporate Social Responsibility, of Paris Retail Week 2022.

He is an expert in CSR since he has built his career in total coherence with his commitments. Indeed, he graduated from HEC Paris with a specialization in sustainable development and social business management. He then spent six years at Deloitte Sustainable Development. Finally, in 2017, he joined MAISONS DU MONDE where he is in charge of responsible transformation and the Good is Beautiful approach. 

Paris Retail Week 2022 will be able to benefit from his CSR expertise, which he now coordinates within the furniture and decoration brand with an international presence and more than 262 stores in Europe. 

Qualified in Data

Samir Amellal offers us the opportunity to learn a lot about Data during the Paris Retail Week thanks to his intervention on this theme. He is the Chief Data Officer of AUCHAN RETAIL FRANCE.

In terms of diplomas, Samir Amellal obtained a master’s degree in data processing and a master’s degree in Data and eBusiness. 

In 2010, he joined the Publicis group. He evolves within the company to become Chief Data Officer. In 2017, he joined Havas, in one of its subsidiaries specialized in Data and Digital, as Managing Director. He also worked for La Redoute to ensure the digital transformation of the group. 

In parallel, Samir Amellal teaches Artificial Intelligence, holds patents in Data, is a shareholder in two digital start-ups and participates in several major French digital mission projects. 

His range of experience and skills has earned him the position of mentor for the Data issue of Paris Retail Week 2022.

At the forefront of logistics

Grégory Chekroun, Director of Logistics, Transport and Flows for the FNAC DARTY GROUP, has been chosen as a mentor for the Logistics theme. 

Before entering the retail sector, Grégory Chekroun began his career in industry and then joined Capgemini Consulting for three years. 

He then managed several companies in the distribution sector. In particular, he piloted the Supply Chain transformation of BUT, then the Supply Chain, Transformation and Indirect Purchasing department of Pomona as well as that of Stokomani.

In 2021, he joined the FNAC DARTY GROUP as Director of Logistics, Transport and Flows. 

His strong implantation for many years now in the distribution and logistics sector allows him to position himself as an expert for this 2022 edition. 

A marketplaces’ pro

Maud Behaghel is Senior Director of Planning and Strategy at VINTED. Over the years, she has built a 100% marketplaces background which naturally earned her the position of mentor for this issue. 

Maud Behaghel started her career at Vestiaire Collective in 2010. She participated in its launch as she was in charge of marketing and communication. 

In 2014, she joined Uber where she also contributed to the launch of the platform in France, then in Europe and internationally.

Five years later, she returned to the world of fashion and second hand at United Wardrobe. In 2020, VINTED bought the company and Maud Behaghel became the director of operations and then evolved to the position she holds today. 

It is a career punctuated by marketplaces in a very dynamic sector that has allowed her to acquire this expertise in the field. 

Payment professional

The mentor chosen for this theme is Pierre Deuwel, Head of Payment & Anti-Fraud at Kiabi. 

A true expert in payment methods, Pierre Deuwel started in the field by participating in the internal financial transformation of the European Metropolis of Lille. He then joined Cofidis as a business development manager, where he worked with e-retailers to deploy omnichannel payment strategies for Huawei, Point S and Clarins among others. 
At the beginning of 2022, Pierre Deuwel joined KIABI as Head of Payment, where he pilots the payment methods of the French group.