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Peak Season Prep: What Brands Can Learn From Amazon’s Biggest Day of the Year

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Retail

Peak Season Prep: What Brands Can Learn From Amazon’s Biggest Day of the Year

Amazon Prime Day is the mid-summer shopping event that serves as a litmus test of what to expect for the Q4 holiday season. Every July, Prime Day offers a valuable “dress rehearsal” for upcoming critical shopping periods such as back-to-school and the holidays. This year, Prime Day hit record-breaking sales, with shoppers spending $14.2 billion […]