Category: Image

  On websites and in marketing emails, social posts, and other online content, alt text helps a wide range of people fully understand your content by providing a plain-text alternative to images. However, using alt text optimally isn’t as simple as just inserting a text …

Nothing harms email marketing performance faster than having email deliverability problems. Here are 13 warning signs to watch out for, so you can catch issues before they become big problems. …

Generative AI can be a powerful tool for creating images, but has 4 major drawbacks. Because of those, we see 4 strong use cases for marketers… …

When we overhaul our clients’ email newsletters, here are the 9 changes our Creative Services & B2B teams at Oracle Digital Experience Agency recommend most often. …

Apple’s Mail Privacy Protection directly impacts marketers seeking accurate email opens by reporting auto opens. Find out the safest and riskiest ways to use auto opens. …

Increasingly, Google, Yahoo, and other mailbox providers are retiring inactive accounts. That introduces some risks for email marketers, as well as for consumers. …

Alt text helps a wide range of people fully understand your content, but using it optimally isn’t as simple as just inserting a text description into an image’s alt tag. …

Having a customer data platform, an omnichannel orchestration engine, and customer-centric analytics are the keys to finally meeting customers’ omnichannel expectations. …

Start off your new email marketing relationships right by sending the most effective welcome email possible. Here are 9 welcome email best practices to follow… …

Financial services, logistics and distribution, manufacturing, and other industries have unique products and customer behaviors that can benefit from their own unique nurture flows. Here are some of those industry-specific nurtures… …