Intrinsically, brands know that marketing and advertising are different functions with different goals and different strategies for achieving those goals. As different as they are, these two functions need to be coordinated. That’s why marketing and advertising are typically run out of the same group in most companies and...
Every organization is excited about the potential of AI to improve their operations, but many are finding it difficult to make AI at scale a reality. If your brand is struggling to achieve what they expected with AI, answering these questions can help you identify common reasons for AI...
Even when you have a first-rate artificial intelligence solution, so much of your success with it comes down to the data you have to fuel it. Do you have quality data to drive the AI solution? Do you have the necessary depth of quality data to drive the AI...
Some lead nurturing campaigns are fairly universal, easily finding an effective role in nearly any business. However, most industries have unique products and customer behaviors that can benefit from their own specific nurture flows. Let’s discuss some important nurture campaigns that are common in the following industries: Financial services...
Machine learning tools like Persado and Jacquard were writing promotional email subject lines and other copy long before generative AI came along. But unlike genAI, which is primarily about saving time, machine learning-powered copywriting tools are all about increasing performance. What words and phrases should I use to communicate...
When someone signs up to receive your promotional emails, it marks the start of what is hopefully a long and mutually beneficial relationship. Start it off right by sending the most effective welcome email possible. Here are nine best practices to follow: 1. Send welcomes immediately. The days of...
Consumers have been omnichannel in their behavior for at least a decade, seamlessly shifting from one channel to another on their journey toward getting what they want. And B2B buyers have also gone omnichannel. To their frustration, however, most brands have struggled to move beyond their siloed multichannel operations....
On websites and in marketing emails, social posts, and other online content, alt text helps a wide range of people fully understand your content by providing a plain-text alternative to images. However, using alt text optimally isn’t as simple as just inserting a text description into an image’s alt...
Consumers have been omnichannel in their behavior for at least a decade, seamlessly shifting from one channel to another on their journey toward getting what they want. And B2B buyers have also gone omnichannel. To their frustration, however, most brands have struggled to move beyond their siloed multichannel operations....
On websites and in marketing emails, social posts, and other online content, alt text helps a wide range of people fully understand your content by providing a plain-text alternative to images. However, using alt text optimally isn’t as simple as just inserting a text description into an image’s alt...