Nothing harms email marketing performance faster than having email deliverability problems. Here are 13 warning signs to watch out for, so you can catch issues before they become big problems.
Generative AI can be a powerful tool for creating images, but has 4 major drawbacks. Because of those, we see 4 strong use cases for marketers…
When we overhaul our clients’ email newsletters, here are the 9 changes our Creative Services & B2B teams at Oracle Digital Experience Agency recommend most often.
Apple's Mail Privacy Protection directly impacts marketers seeking accurate email opens by reporting auto opens. Find out the safest and riskiest ways to use auto opens.
Increasingly, Google, Yahoo, and other mailbox providers are retiring inactive accounts. That introduces some risks for email marketers, as well as for consumers.
Alt text helps a wide range of people fully understand your content, but using it optimally isn’t as simple as just inserting a text description into an image’s alt tag.
Having a customer data platform, an omnichannel orchestration engine, and customer-centric analytics are the keys to finally meeting customers’ omnichannel expectations.
Start off your new email marketing relationships right by sending the most effective welcome email possible. Here are 9 welcome email best practices to follow…
Financial services, logistics and distribution, manufacturing, and other industries have unique products and customer behaviors that can benefit from their own unique nurture flows. Here are some of those industry-specific nurtures…
While machine learning-powered copywriting tools have been around much longer than generative AI tools, their performance is mixed. Here are three ways to increase your chances of finding success with them.