In this rapidly evolving retail landscape, technology is no longer a luxury — it’s a necessity. Total Retail’s 2024 Retail Technology Report provides a comprehensive analysis of how leading retail organizations are leveraging technology to optimize operations, enhance customer and employee experiences, and drive business growth. Based on insights from retail executives and technology decision-makers, this report sheds light on current technology usage, future investment plans, and the critical decision-making processes that guide retailers’ tech strategies.