Digital Marketing Tests to Run in the Runup to the Holiday Season
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The back-to-school season, Labor Day, and Halloween represent great opportunities to better align with your ever-changing customers before heading into the all-important holiday season. …
Picking the Right Sender Name: Brand or Person?
Which is the right sender name: Brand or Person? Some brands are feeling the pressure to use people’s names, but if that’s done in the wrong way, this tactic can cause a number of problems. …
AI-Generated Code: Generative AI Concerns & Opportunities for Marketers
As when generating text and images, marketers have a full spectrum of possible use cases when using generative AI for coding. Here are the six most common code-writing use cases… …
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The Most Wonderful (High-Stakes, High-Volume) Time of the Year [Infographic]
In this infographic, we highlight some of the strategies brands used this holiday season to connect with their most loyal customers across their promotional marketing channels, including email, SMS, web push, and mobile push. …
Rightsizing Your Use of Digital Marketing Agencies
Digital marketing agencies like ours offer a variety of kinds of engagements that range from short-term to long-term, as well as limited to extensive. Here’s what’s most popular among our clients… …
AI Summaries for Email: Design Impacts on Marketers
Inbox providers are using generative AI to provide summaries of emails both pre- and post-open. After extensive testing by Oracle Digital Experience Agency, we have 4 recommendations for marketers. …
How to Identify & Create More Great Customers
Every company wants more customers. But even more than that, you want great customers. Here’s a framework for identifying and creating more great customers… …
Understanding AI: 5 Frameworks for Marketers
Marketers, here are 5 illustrated frameworks to help you better understand the key differences between classic AI, machine learning, and generative AI. …
How to Overcome Common AI Mistakes [with on-demand webinar]
While AI tools provide many potential benefits, many organizations have been spending more time chasing AI than executing it with meaningful results. Here are 5 common AI mistakes we see and how to overcome them… …
BIMI Email Standard Gets Big Boost by Becoming Less of a Standard
New moves by Google and Apple have given the Brand Indicators for Message Identification (BIMI) standard a huge boost. However, those same moves have fractured the email standard by creating multiple paths to various levels of compliance at various inbox providers. …
