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3 Leading Brand Execs on Using CDPs to Boost Marketing Performance

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Retail

3 Leading Brand Execs on Using CDPs to Boost Marketing Performance

Customer data platforms (CDPs) are technology solutions that combine data from multiple tools to create a single centralized customer database containing data on all touchpoints and interactions with your product or service. With that data in hand, marketers are able to create the personalized experiences that consumers have come to expect and in many cases […]

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