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Unlocking Loyalty: The Evolution of Customer Rewards Programs

unlocking-loyalty:-the-evolution-of-customer-rewards-programs
Retail

Unlocking Loyalty: The Evolution of Customer Rewards Programs

Years ago, grocery stores and supermarkets implemented loyalty card systems which involved issuing physical loyalty cards, which customers could present at checkout to earn points or discounts based on their purchase amount. Over time, customers accumulated points that they could redeem for rewards such as discounts on future purchases, free products, or entry into exclusive […]