From Fragmentation to Sophistication: The Need for Neutral Measurement in Retail Media
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From Fragmentation to Sophistication: The Need for Neutral Measurement in Retail Media
It’s not just you — advertising is getting more personal. Retailers and brands know more about consumers than ever, thanks to their first-party data, and retail media networks (RMNs) can deliver personalized advertising by leveraging it. Beyond its role in targeting consumers, this transactional data can also serve as a powerful attribution method, closing the […]