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How DTC Brands Can Diversify Ad Spend Beyond Social

how-dtc-brands-can-diversify-ad-spend-beyond-social
Retail

How DTC Brands Can Diversify Ad Spend Beyond Social

For years, direct-to-consumer (DTC) brands have followed a familiar playbook: pour money into search and social, optimize for conversions, and scale what works. However, that formula is getting harder to sustain. Platform saturation, rising costs, and tighter privacy regulations are forcing brands to rethink their media strategies. Growth still requires performance, but now it also […]