Target Leads US in Trademark Applications Amid Private Label Push

Target Leads US in Trademark Applications Amid Private Label Push
Target filed more trademark applications than any other company in the U.S. last year, reflecting its aggressive push to expand its private-label portfolio amid a competitive retail landscape. Target Brands Inc., the Minneapolis-based retailer’s subsidiary, submitted 525 trademark applications to the USPTO in 2024, the most among all companies, including entertainment, gaming, and pharmaceutical players. […]