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The Future of Shopping is Social: How Cloud-Based Social Commerce is Redefining the Buyer Journey

the-future-of-shopping-is-social:-how-cloud-based-social-commerce-is-redefining-the-buyer-journey
Retail

The Future of Shopping is Social: How Cloud-Based Social Commerce is Redefining the Buyer Journey

The shopping experience has always been a social activity. From the agoras of ancient Greece to the 1980s mega malls, people have rarely shopped alone. However, in recent times, the surge in e-commerce has altered the landscape, making the process of purchasing concert tickets, fashion, and travel less social. It can be cumbersome to reach […]

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