Operational Excellence: Accelerate retail omni-channel transformation

Blog

Reshaping Holiday Beauty Marketing: Visual Authenticity and the AI Revolution

reshaping-holiday-beauty-marketing:-visual-authenticity-and-the-ai-revolution
Retail

Reshaping Holiday Beauty Marketing: Visual Authenticity and the AI Revolution

As the holiday season nears, artificial intelligence is transforming retail marketing in the beauty sector. However, responsible AI usage is crucial to maintaining trust with wary consumers. Our VisualGPS research revealed that in 2023, AI makes 63 percent of Americans very nervous, rising from 53 percent in 2022. So, as AI-generated visual content enters the […]