Three major digital marketing trends are causing brands to increase their focus and investments on email, SMS, loyalty, and other marketing channels where they have the most control over building and reaching their audiences.

These 3 key email marketing insights can boost your performance next holiday season, as well as increase your results during other peak promotional seasons in 2024.

This holiday season, you’ll want to be mindful of these macro economic and channel factors when gauging email program success, according to Oracle Digital Experience Agency experts.