Web modals are powerful, but can be irritating if not controlled properly. Here are the 5 ways to optimize web modals and boost visitor engagement while avoiding annoying people…

B2B brands significantly trail their B2C peers in the use of most email marketing tactics and technologies, according to the inaugural State of Email Trends report from Litmus and Oracle Digital Experience Agency.

The second edition of "Epic Content Marketing" by Joe Pulizzi and Brian Piper inspired Oracle's Chad S. White to share the five trends he thinks will drive the next 10 years of content marketing.

Big changes are coming over the next several years that will affect how digital marketers connect with and build strong relationships with their customers and prospects.