Your Most Important Job as an Email Marketer Is…
Is your most important job as an email marketer to get your campaign opened? To get it clicked? To get a campaign conversion? … …
How a Culture of Digitalization Can Transform and Modernize Retail Operations
The most successful retail brands in the world — Amazon.com, Target, Walmart, among others — have fully embraced digital transformation to deliver better shopping experiences and increase customer satisfaction and loyalty. The fast moving, highly competitive and lucrative retail industry only continues to grow. Adobe …
Reimagining Store Operations: Unifying the Associate Experience
In the last few years, retail stores have transformed from delivering basic sales functions into much more. They’re now customer engagement hubs, micro-fulfillment centers, omnichannel service centers and much more. As the lines between channels continue to blur, the variety, volume and velocity of store …
Nordstrom Proposes $3.8B Deal to Go Private
Nordstrom is looking to go private, with members of the Nordstrom family offering $3.8 billion to seal the deal, according to a report from The Seattle Times. Nordstrom CEO Erik Nordstrom and his brother Pete, who serves as president of the company, announced Wednesday they …
Retailers’ Secret Weapon for Holiday Success: Server-Side Tagging
E-commerce holiday spending reached an impressive peak of $1.17 trillion in 2023, up 3 percent from 2022. If this trend continues — as many analysts expect — then retailers are in for a challenging but lucrative 2024 season. Retailers’ obstacle (or their opportunity) will be …
Win the Holiday Season … Without the Headache
In a tough economic landscape and presidential election year, it’s important to know the right strategies to win the holidays amid these challenges. After all, in times of uncertainty, people are less apt to spend their hard-earned dollars. With the holiday season approaching, this might …
Managing Labor in a Tight Retail Market: A Tale of Two Supply Chains
Several factors have come together to compel retail executives to tighten up their future plans and their balance sheets. Nervous about recent shipping disruptions, retailers prepared for peak season unusually early. They’re also under greater financial scrutiny; despite a deceleration in inflation, costs overall remain …