Apple’s latest platform privacy change will undoubtedly have already-traumatized marketers concerned. However, LTP is mostly aimed at online advertisers, so marketers will generally be much less affected than they’ve been by Mail Privacy Protection.

AI is changing how marketers create email campaigns. We examine more than 40 opportunities to use classic AI, machine learning, and generative AI throughout the eight stages of the email production process.

Is your most important job as an email marketer to get your campaign opened? To get it clicked? To get a campaign conversion? ...