3 Leading Brand Execs on Using CDPs to Boost Marketing Performance
Joe Keenan
Customer data platforms (CDPs) are technology solutions that combine data from multiple tools to create a single centralized customer database containing data on all touchpoints and interactions with your product or service. With that data in hand, marketers are able to create the personalized experiences …
The Power of Back-in-Stock Email Marketing
Greg Zakowicz
For e-commerce brands, it’s not the year of the dragon, it’s the year of the back-in-stock message. Automated back-in-stock message sends have been on a multiyear rise. In 2023, brands sent 4x as many as the year before, generating 3x the number of orders than …
Spring GDS: Cross-border shipping solutions for e-commerce businesses
ECN Team
Without logistics, e-commerce would have never been possible. That’s why it’s crucial to have the right e-logistics partner, offering a solution perfectly tailored to your business needs. Allow us to introduce the solution provided by Spring GDS, a leading logistics provider specializing in e-commerce. Backed …
Target to Launch Paid Membership Program as Part of Loyalty Revamp
Kristina Stidham
Target on Tuesday said it will launch a paid membership program next month, riffing off the playbook of its rivals Amazon.com and Walmart, reports CNBC. The subscription-based program, Target Circle 360, will launch in early April and cost $99 per year. Target will offer a …
Step Into the Future of Retail Media: Key Tenets to Scaling a Creative Workflow
Tony Santo
Want to build your own retail media empire? Or at least figure out a way to manage your advertisers seamlessly to keep your stress low and your ability to scale high? Retail media is growing fast. To make the most of that momentum, your advertisers …
eCommerce & Digital Marketing EXPO SE Europe 2024
The biggest event in Southeastern Europe on eCommerce & Digital Marketing is coming in Athens on May 24-26 Τhe leading event on eCommerce and Digital Marketing in Southeastern Europe, the eCommerce & Digital Marketing Expo SE Europe 2024, is coming next May at The Zappeion …
Retail, Brand Leaders Share Influencer Marketing Tips
During a session at eTail West in Palm Springs, CA on Wednesday, a panel of retail leaders discussed strategies for building an influencer marketing program. Amber Reyes, senior manager, acquisition and media, Kopari Beauty; Jordan Roberson, director, digital marketing, Johnny Was; Catherine Seaton, vice president, …
The Future of Retail: 3 Insights for 2024
Matthew Laukaitis
For retailers, consumers are, and always have been, the beating heart of business success. In today’s world of ample choice for customers, this vitality is at an all-time high. Consumer buying power is higher than ever as is the importance of building loyalty and trust …
February manufacturing output declines, notes ISM
jberman@peerlessmedia.com
The report’s benchmark metric, the PMI came in at 47.8 (a reading of 50 or higher indicates growth), down 1.3% compared to January’s 49.1 reading, contracting, at a faster rate, for the 16th consecutive month. …
3 Benefits of a Customer Data Platform
Roop
As brands excitedly explore ways to deploy AI and ML to improve their omnichannel experiences, they’re quickly discovering serious limitations because of how scattered their customer data is. The solution is a customer data platform. …
